Get in the mind of a marketing pro.

Learn how to engage audiences.

Learn tactics that you can apply.

Learn about low or no-cost resources.

Discuss social media, online ads, & SEO.

Discuss your successes & struggles.

D = Determine Goals

A = Audience Insights

T = Tactical Planning & Execution

A = Assess and Adjust

S = Specific

M = Measurable

A = Actionable

R = Realistic

T = Timely

It's all about them... Ask... Listen!

Involve them early and often... Ownership

Find a champion(s) & assemble teams

Empower them! (Sort of)

Research those you hope to influence

Find barriers. Be open to criticism

Be like them. Talk like them

Continuous engagement

What happens after research & planning?

Team brainstorming (3 2-hr sessions)

Try multiple solutions to find 'the one'

Be creative. (Yes even you)

There are no wrong ideas!

Check to make sure ideas are unique

Don't forget to test with audience!

Branding is a feeling or experience

Branding is not just a logo!

Internal first, then external

Visual and non-visual

Branding is a belief they have in you stemming from your promise

Brand story, Promise, Tagline

Elevator pitch

Voice and style guides

Think of how this can apply to your organization as a whole.

This applies to how we think

Everyone knows 'what' they offer, but frew know 'why'

'Why' is a belief or purpose. Values.

Allows you to connect with the community.

Collective Impact! Share expenses!

Old-fashioned "child labor"

Free email marketing: Vertical Response

Google & Brainstorm (Will work for food)

Survey Monkey and PollEverywhere.com

Gotprint.com

Buffer or HootSuite

Agency vs employee (or both?)

Facebook and other ads, etc. (coming)

Content! Do a blog! (Great SEO)

Online directories and social options

Crowd funded campaigns (Heroin)

Every Door Mailings

Barn banners in rural areas

Do it yourself websites

Email marketing (automated?)

Unexpected and eye-catching ideas

Inbound Marketing

Sidewalk graphics

Events

Fake news

Hand made items

Leverage youth for ideas

Take risks... Ask for forgiveness.

Choosing the right social platform:

Instagram is for images and captions

Twitter is for short posts or "tweets"

Snapchat is coming on strong w/youth

There are several other smaller ones out there and more on the way. Skip them.

Start with Instagram or use scheduling software like Buffer or HootSuite

Posts versus ads:

Various paid 'ads' can expand reach.

"Boosts" are seen in your news feed more often but can be set to go outside of your friends or followers.

"Ads" can be posts, events, or digital display ads set to reach a specific audience.

Ad traffic is trackable and targeted based on your set not-to-exceed budget.

Social media goals:

Give incentives for people to engage.

Use images or videos. Always.

Consider color theory in your posts: Young like reds/oranges. Older like blues/greens

Post a 1:4 ratio. 2-3 times a week, max.

Post from 1-4pm on Tues & Thurs.

Creating Ads are simple, low cost,
& high ROI

Search Engine Optimization (SEO)

Based largely on keywords, links, and content on page.

You can't fool Google.

Have key words in body copy of website and have lots of pages. Consider blogging.

Update your content. Stay active.

Use keywords on your social posts too!

Search Engine Marketing (SEM)

Re-marketing is freaky. Ads follow you around the web.

Outside companies usually need to assist.

General terminology

Hashtag (#): A way to filter posts for others to easily find via searches within the social site.

Check in: Marking/sharing where you are located... Check in now!

Share: When you like something more than just a 'like' and want more people to see it. (Major goal for your posts.)

Assign a note taker at your table.

Remember: no wrong ideas!

Write down all ideas - even the bad ones

Take 10 minutes & select your favorite 3

Post top idea on Facebook using this format: #BurningIssuesConference prevention marketing idea: [insert idea]

We'll search the # to show how it works!

Spend 15-20 minutes visiting three different tables and getting selfies and tagging your new 'friend'

Sample post: "Having a great time at the #BurningIssuesConference with @[insert name]!

Get in the mind of a marketing pro.

Learn how to engage audiences.

Learn tactics that you can apply.

Learn about low or no-cost resources.

Discuss social media, online ads, & SEO.

Discuss your successes & struggles.