Fundraising Data Visualization

Rich Majerus

Fundraising Data Visualization

https://bit.ly/2Hb9FBY

Overview

  1. Data viz concepts
  2. Colby College case studies
  3. Live coding example
  4. Data viz recap
  5. Additional resources

https://bit.ly/2Hb9FBY

Data Viz Concepts

Audience

Purpose

Data

Tools

Design

Specs

Data Viz Development Concepts

Surprise

Communicate

Impress

Data Viz Results

Communicate

https://bit.ly/2Hb9FBY

Surprise

Impress

Case Studies

Case Study 1: Capacity Map (Fall 2015)

Audience

Purpose

Data

Determine and demonstrate Colby's capacity to pursue the largest liberal arts college campaign.

Preferred addresses of Colby connected households with philanthropic capacity ratings.

College Resources Committee and Board of Trustees

Surprise

Communicate

Impress

Case Study 2: Prospect Management and Fundraiser Performance (Winter 2016)

Audience

Purpose

Data

Increase efficiency of prospect management as leadership gifts team size increases and enhance transparency into fundraising activity.

Prospect assignments, interactions, and proposals for all portfolio managers.

Division leadership, prospect managers, and portfolio managers.

Surprise

Communicate

Impress

Case Study 3: Alumni Participation (Fall 2018)

Audience

Purpose

Data

Set context for Colby's 50% alumni participation goal and address common misunderstanding of participation rates.

Undergraduate alumni participation rates from VSE.

Colby Fund staff, advancement all staff, Colby College board of trustees

Surprise

Communicate

Impress

Live Example

Live example here: https://rpubs.com/richmajerus/367075

Together we create.

Data Viz Recap

Surprise

Communicate

Impress

Audience

Purpose

Data

Vizualization

Resources

 Madebyoliver from Flaticon licensed by Creative Commons BY 3.0

 Freepik from Flaticon licensed by Creative Commons BY 3.0

 Freepik from Flaticon licensed by Creative Commons BY 3.0

 Freepik from Flaticon licensed by Creative Commons BY 3.0

 Dave Gandy from Flaticon licensed by Creative Commons BY 3.0

 Dave Gandy from Flaticon licensed by Creative Commons BY 3.0

 photos from unsplash.com

 Goodware from Flaticon licensed by Creative Commons BY 3.0

 Freepik from Flaticon licensed by Creative Commons BY 3.0

 Freepik from Flaticon licensed by Creative Commons BY 3.0

 Smashicons from Flaticon licensed by Creative Commons BY 3.0

Rich Majerus

www.richmajerus.com

@richmajerus

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