Creating A Brand, Cross Media Products & Synergy

Rizwana 

Whilst the main focus are music videos in general, for the artist, the branding is also an important element as it creates the shape of the artist. This is a form of synergy as it creates close connections with the artist in order for the audience to quickly recognise the artist

This is a common convention in real media texts and these branding decisions are made before the music video is produced. An aspect of costume, props location, appearance & the use of colour styles or graphics are used to highlight a key feature of the artist or theme for the album to create a synergy across all the products that promotes the artist's album.

Name of Artist: Jessie J

Album Cover Name- 'Alive'

Key features of digital pack: 

The front cover of the album shows a white background with a close up shot of the artist's face in which it's evident that she is wearing big hoop earrings and has an unusual hair-cut to the ordinary as her head is shaved. The name of the album 'Alive' is written in black, which glides across the bottom alongside with the title of her name written in black. The back cover of the album is slightly different as it shows a black and white background in which the back of the artist's head and neck are in shot. The singles of her album are written in capital font in the colour black, presented on the artist's neck

Album Teaser Trailer 

'Wild' Jessie J ft Big Sean, Dizzee Rascal 

The teaser trailer for Jessie J's music video shares many similarities to the album cover. The main key features of her trailer is that the video is in black and white, linking to the album cover which is the same colour. The trailer also shows the artist with the same appearance as the album cover i.e. same haircut. Also, the artist is wearing big hoop earrings in the trailer which are identical to the earrings she is wearing on the album cover. Finally, the name of her song is written in bold in white over a black background, sharing a slight correlation to the colours of her album cover which is black & white aswell

Music Video Single

The main music video also shares many similarities with the album cover and  the teaser trailer. The music video shows the artist's appearance to be the same as the album cover such as same haircut and wearing same big hoop earrings. the use of synergy is also evident as the music video is in black and white, the same colours as the album cover. The same hand movements are also made by the the artist in the video as she touches her head in a similar way to the hand gesture on the album cover. Finally as we know, the name of the album is 'Alive' which is sung repeatedly in the chorus of the song "No I'm alive" Therefore we could also note that this is a form of synergy aswell.