by Robert Mion
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j.k., obviously.
Besides Mel Gibson
Wordmark
Icon
Combination
*
/
<>
+
()
#
@
Asterisk/star - wildcard in programming
slash (forward) - system filepath indicator
brackets - commonly used in web languages
plus - general mathematical symbol
parentheses - programming/math symbol
octothorpe/hash/pound - ID, hashtag
at - twitter handle, email addresses
HTML
Math
Grammar
[Press down to proceed]
Well, now that you mention it...
a forward-leaning lowercase 'i'
Ta-da!
https://blog.kissmetrics.com/gender-and-color/
Favorite color
Least Favorite color
Cheap colors
Some interesting statistics
So: purple and blue-green work
The logo is a true mark to symbolize both groups:
Hi, I'm Star!
How can we use Star to make each of these women feel like they are:
Here star is stitched into a WiSE shirt as a powerful and proud mark of a woman's IT/STEM career.
Here, star is featured on yet-to-exist but totally viable WiSE app.
Note how the purple background makes Star really pop.
The way Star is placed within the new logo creates an interesting juxtaposition:
Star appears to be raised up by WiSE, as if she has taken what WiSE taught her and used that to stand tall in the IT/STEM community
...even when she fits in.
In short:
Bye bye!
Build awareness of our mission to help advance women in IT, science and engineering with a city-wide poster campaign featuring a bold visual message that is easily relatable to our audience and encourages action to learn more about how to get started.
Giving girls more power to speak up in IT
Each poster features common mobile technology symbols. However, instead of containing the traditional number of 'bars' or 'notches' to indicate power, those elements appear to go on ad infinitum, thereby amplifying the message of giving girls 'more power' to speak up in IT.
Color gradation is used to symbolize that the more powerful you get, the closer you come to being 'WiSE' and having your voice heard.
Front
Back
Be together. Not the same.
The sign of a great brand identity.
and Android's new tagline.
Remember...
The brand will only grow from here.
One last thing...
#workIT