What Is Ideate?

īdēˈāSHən

  • The creation and sharing of ideas

Initial Problem

  • Statement: My attendees are not engaged with the content I’m providing
  • Source: I don’t know the objectives of my audience to pick the right content
  • Result: High attrition rate (during the meeting, or the following year)
  • Who: Conference/Event Organizers who are responsible for content

Customer Engagement

What did we learn?

  • Content is not an issue for planners
  • Finding the right event space is very tough
  • Meeting planners cannot always visit venues in person

New Problem

  • Statement: Meeting organizers have a hard time finding qualified space for ideation meetings
  • Source: They can’t visualize or find quality information about the space
  • Result: Wasted time visiting unqualified spaces
  • Who: Event planners

What We Discovered

  • Customer Feedback
    •  "It would also be great if all of the venues had better pictures/video of their space."
    • "Many times it comes down to – will my group fit and how will it look when you are booking remote."

Conclusion

  • Using customer feedback, we validated need for meeting organizers to find spaces that promote fit their needs and promote ideation
  • Solution: 3D Walkthrough for Onsite could help solve this problem
  • Why? Allows meeting organizers to get a clear sense of an event space without having to visit in-person

Questions?

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By Rohit Kalkur

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