The Toolbox

Maksim Pecherskiy

Performance and Analytics

maksimp@sandiego.gov

whoami

Maksim Pecherskiy

Rule 1

Simple tools that do one thing really well.

Rule 2

If you don't track / measure it, why do you do it?

Rule 3

If you can't act on it,

then why track it?

Rule 4

Most good tools can talk to other good tools on the internet.

Rule 5

Computers were meant to do repetitive tasks quickly.  

You will never be as fast as a computer.

 

Get Over It.

Do More

By Doing Less

Let the computer do the things it's good at, so you can do the things you're good at

Channels

Cycle

Create

Distribute

Track

Learn

  • Finding Content
  • Multiple Authors
  • Timing
  • Channel Distribution
  • Clicks
  • Retweets
  • Shares
  • What do I post next time?
  • How do I phrase it?
  • What does my audience care about?

Engage

  • Respond to users

Create

Distribute

Engage

Track

Learn

Not Yet

  • Sentiment Analysis / ML Tools
  • Dashboarding
  • Plot.ly
  • Record.it
  • infogr.am
  • SurveyMonkey
  • Slideshare
  • Reddit
  • Evernote
  • Flickr
  • DashHero
  • CartoDB
  • Github
  • Trello

See this

presentation Online!

Let's Do

Something

AWESOME

Together!

maksimp@sandiego.gov

@MrMaksimize

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