UX Designer, ArenaNet
linkedin.com/in/kevindeng
27 Million Viewers
288 Million overall
179 hours of esports
$10M prizepool, $5M 1st place
20 Million Viewers
ESPN3
48,900 attendees
49+ Billion impressions
70,000 attendees
American Mobile users spend 3.6 hours each day on their phones
77% of users play mobile
126M Americans play mobile games
Big Data + Games
Data driven design
A/B testing
Monetization
43% of all live video-streaming traffic
4th in peak internet traffic in US (Netflix, Apple, Google, Twitch, Hulu) 1.8% of all internet traffic
Top Streamers make upwards to $100,000
15.8M US and 60.3M Uniques Global
'minecraft' is the 2nd most searched on Youtube
20 of Top 100 are gaming channels
'PewDiePie' has 32M subscribers and $4M in profit annually
6 of Top 10 Channels are gaming
59% of Americans play Video Games
Easy to pick up, Difficult to Master
Hours spent engaged grown exponentially
Users flow seamlessly multi-tasking between several types of experiences
Engagement vs Immersion
Casual gamers entertain themselves with games when time presents itself.
Quick simple gameplay
Short learning curve
Arrange gaming around their daily schedules.
Highly competitive and collaborative.
Invest time improving skills
Completely immersed
Arrange schedules around gaming and are part of a gaming community.
Objective is rank, achievement, and virtual reputation
A gamer that plays everywhere, all the time, across multiple genres. Play all genres and fit all segmentation profiles.
Entertained
Being Inspired
Learning
Having Fun
No specific intent
Researching Game
Seeking specific knowledge
Narrowing choices
Understanding & Progression
Actively Engaged in Play
Experiencing the game