SYNQY DELIVERS.



RESULTS. 




                      Example customers

  • 33% click through rate
  • Eliminated  1,400 hours of labor
  • Delivered  never seen before Analytics 

SYNQY DELIVERS

ONLINE BRAND CONSISTENCY





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Brand consistency Matters



93%
say most important 


67% 
say more important 
than ever

Delivering consistency ONLINE 

is nearly impossible. 



EXAMPLES


  • Dolby brand logo only 8% consistent after 5 yrs
  • Pepsi logo is only 37% consistent after 5 yrs
  • 75% of marketers can't even keep their own remote websites up to date. 


Synqy delivers 

Real time updates


WATCH

SYNQY DELIVERS

BRAND ENGAGEMENT





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MARKETERS WANT ENGAGEMENT




  • 68% or more use content to create engagement, acquire customers or generate leads 
  • #2 reason why marketers are shifting to digital marketing

What they get are pointers 

to enGagement





  • Static content: Awareness, not engagement
  • Focus: Link building, not engagement

    SYNQY DELIVERS 

    INTERACTIVITY

                        
    Static brand assets are upgraded to deliver interactive ecommerce
     

    SYNQY DELIVERS

    INTEGRATED MARKETING





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    90% of MarketErs Use content











       TOP CONTENT
    • Videos
    • White papers
    • Case studies
    • Webinars
    16 




    Types of Content




    0% 

    Integrated 

    INTEGRATION WORKS




    9x
    Content is 9x more effective when combining text, photos, videos and additional content

    SYNQY INTEGRATES





    SYNQY makes it easy to syndicate videos, case studies, webinars and white papers in one embeddable element


    SYNQY DELIVERS

    BRAND TRACKING





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    Lack of accountability is 

    key to job secUrity



    71% 

    of CEOs frustrated with 
    marketing accountability 

    Measurement is hard overall



    43% 

    can't measure 
    content effectiveness

    MarketErs Can't track 

    their objectives


    84% say top goal of content marketing is brand awareness

    Only 23%  track brand awareness. 


    WHY DON'T THEY TRACK?





    BECAUSE THEY CAN'T.

    Marketers want engagement


    68% say they want content to create engagement

    21% track engagement 



    WHY SO LITTLE?






    BECAUSE THEY  CAN'T TRACK.

    Web traffic isn't top goal


    Only 58% use content to drive web traffic

    64% track (highest area of tracking)


    WHY DO THEY TRACK?




    BECAUSE THEY CAN.


    THIS IS WHAT THEY CAN TRACK

    SYNQY DELIVERS

    BRAND ASSET LEVEL OF TRACKING



    • Brand impressions
    • Brand engagement 
    • By asset
    • By location

    EXample

    SYNQY DELIVERS

    CONSUMER USABILITY





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    Consumers love CONTENT


    • 90% of customers find custom content useful
    • 80% of business buyers prefer to get company information through articles versus ads
    • 70% say content marketing makes them feel closer to a sponsoring company

      Consumers hate DISTRACTING ADS



      84%
       
      leave their favorite website 
      over distracting ads

      Synqy delivers 

      Rich content.  In context. 


      EMBED

      • Videos
      • Audio
      • Images
      • HTML5
      • Flash

      SYNQY DELiVERS

      PRODUCTIVITY





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      DISTRIBUTING AND UPDATING 

      CONTENT IS EXPENSIVE


      EXAMPLE: Manufacturer with Resellers

      • 10 new pieces of content
      • $5K investment (500 each)
      • $50K in labor costs 
          • 10 changes
          • 1,000 sites
          • $5/site to update 
      • Logistics: 10x cost to create

      SYNQY DELIVERS

      AUTOMATION



      "Set it and forget it"


      SYNQY AUTO-UPDATES

      SYNQY DELIVERS.

      By synqy

      SYNQY DELIVERS.

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