SYNQY DELIVERS
BRAND TRACKING
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Lack of accountability is
key to job secUrity
71%
of CEOs frustrated with
marketing accountability
Measurement is hard overall
43%
can't measure
content effectiveness
MarketErs Can't track
their objectives
84% say top goal of content marketing is brand awareness
Only 23% track brand awareness.
WHY DON'T THEY TRACK?
Marketers want engagement
68% say they want content to create engagement
21% track engagement
WHY SO LITTLE?
BECAUSE THEY CAN'T TRACK.
Web traffic isn't top goal
Only 58% use content to drive web traffic
64% track (highest area of tracking)
WHY DO THEY TRACK?
BECAUSE THEY CAN.
THIS IS WHAT THEY CAN TRACK
SYNQY DELIVERS
BRAND ASSET LEVEL OF TRACKING
- Brand impressions
- Brand engagement
- By asset
- By location
EXample