Partnerships EMEA
tai@optimizely.com
linkedin.com/tairattigan
Let’s go back and
look at the basics…
(Small sample size / traffic,
marco conversions)
(Big sample size / traffic,
micro conversions)
Revenue, Orders, Leads
+ Bottom line metric!
– Often far away from where the magic is happening
Clicks, pages reached (eg, order funnel), scroll depth
+ Higher, easier to detect uplifts
- Might only impact page experimented on
Ideas… keep ’em coming!
This team has data ,
not opinions.