- create business value
- purchase opportunities
- return on investment
- spend less money
Exchanges & Networks
- keep the publishers happy
- high quality content
- contextually relevant
- spend more money
Planning & Requirements
Goals & Settings
The more engaging your content is
the cheaper it is to distribute!
consider the content
consider the publisher
consider the constraints
train a system to answer a very specific question
should I buy this impression on digg.com?
-- yes, and bid 2.43 with the clever headline
should I buy this impression on pch.com?
-- no, wait for opportunities on msn.com
should I buy this impression on breitbart.com?
-- yes, the user is in the retargeting pool
- fixed CPM bid
- get a feel for audience
- does it meet client goal
- will it arbitrage
- publisher valuation
- performance rank
- dynamic CPM bid
- spend distribution
- performance cutoff
- publisher did not meet hard goals
- halts purchase of inventory
the storygize platform moves internal goals
based on performance analysis in order to control
take surplus cost savings and use them
to buy premium inventory!