Page Rank and Exploratory Tools!
Study Released Jan 20th 2016
http://backlinko.com/search-engine-ranking
Study on 1M Results
- Backlinks
- site’s overall link authority
- content rated as “topically relevant” (semantic search, hummingbird!)
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longer content (~2000 words)
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HTTPS
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No evidence Schema works (yet!?)
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At least one image
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Very little evidence on title tag keyword
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Speed matters
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Exact match anchor text
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Low bounce rate
Study on 1M Results (1a)
Study on 1M Results (1b)
Study on 1M Results (3)
Study on 1M Results (4)
Fun Tools to "try"! (others?)
groups of 4... diversify! pick 3 tools compare/contrast
Which ones look good?
WHY?