CTO @ Cogworks
CTO / CKO @ WOW School
Marcin @ umbraCoffee (Friday's 11:30 on YT)
Blogger @ udfnd.pl
- Lenny Rachitsky, Product Manager, Airbnb
Pinterest increased search engine traffic and sign-ups by 15% when they reduced perceived wait times by 40%.
The BBC found they lost an additional 10% of users for every additional second their site took to load.
DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.
E-commerce studies: 2 seconds delay during checkout increases the abandonment rate by up to 30%.
Amazon (and Walmart) Found Every 100ms of Latency Cost them 1% in Sales.
DoubleClick found publishers whose sites loaded within five seconds earned up to twice as much ad revenue than sites loading within 19 seconds.
Dear Customer / Stakeholder:
- Peter Drucker, American Businessmen (1909-2005)