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Sale Split

zdeminador

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Sale Split

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Problem?

Shipping costs suck

55% of shoppers abandon shopping carts due to shipping costs

$4 trillion lost 

Costs ≠ Value

Revenue

  • $1 Commission
    • $3.89 willingness to pay (n=207)
  • Corporate Partnerships
    • exclusive deals
    • referrals between users
  • Featured Advertising

Expenses

  • Marketing (Colonizing)
  • Legal & Returns
  • Overhead
  • Secure payment
  • Is commercial
  • User profiles/retention
  • Freedom of purchase

AdvanTages

  • Works for all retailers
  • No upfront subscription

20.2 million college students in US

200K reach

144k online shoppers

$111.2m spent online per year on discretionary goods

Market Size

Revenue Potential

  • 86% shop online at least once per month (n=207)
  • $47 average purchase size
  • 88% would increase purchasing from med to high if shipping wasn't a factor (n=76)

 

Revenue potential: 144k * 86% * $12 * 88%

=$1.31m commission revenue per year

+ corporate partnerships + featured advertising

Investment

  • Front and Back-end Web Developers: 70hrs*$150=$10.5k
  • Initial marketing push: $9k
  • Hosting, Legal: $5k
  • Formation & Misc.: $10k

 

Total Investment: $34.5k

ROI: 38x

Implementation & Growth

Now

  • Market at Emory
    • Social media, "colonize" influencer org.
  • Advertise online

Implementation & Growth

3 months

  • Work out corporate partnerships
  • Launch at Emory
  • Colonize at 3 other universities
    • Campus reps, incentivize Greek org.

Implementation & Growth

12 months

  • Introduce Small Business Functionality
  • Integrate bigger social network aspect
  • Richer features and analytics

Long term vision

  1. Leading social shopping platform

  2. Increase inventory movement

  3. Further bolster sharing economy

Thank you

Questions?

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