By the grace of G-d
for investors
What is it?
- AboutMoshiach.com
- Teaching the world about Moshiach and the Era
- Comprehensive
- Plain English
Target Audience
- From: Jews with basic knowledge of Judaism
- To: distinguished Rabbis
- Interested Gentiles also benefit
Why this Project?
- Lubavitcher Rebbe's direction
- Widespread ignorance
- Great demand
- Little supply
- Rabbis need ammunition of Moshiach ideas/concepts
How?
- Website -- expose / learn / change / act
- Social Media
- Schools -- collaboration
- Adult learning institutes -- collaboration
The Team -- Why Us
- We can generate the content
- We can engage the audience
- Itamar Hatzvi (manage & content)
- Rabbi Aron Moss (consulting)
- Michelle Glass (marketing)
- User testing group
Stats -- Traction
Out of the 5000 visitors (no marketing):
- 3.8 pages/visit
- 6 min average time on site
- 40% returned
- 46% bounced
- 140 voluntarily signed up their email for updates
- Comments attesting to change in visitor's mindset
What are the Funds for?
- Content creation -- frequent & regular
- Marketing & social engagement
- Graphic design
- Collaboration with Jewish educational institutes
Funding Plan
- AUD 150K for Year 1
- Seed
- Crowdfunding / subscription fees -- down the line
Appendix:
But the Product isn't Tangible...?
About Moshiach Inc is starting up online, because:
- Quick, measured results
- International scale
- Minimal overheads
- Acquiring knowledge is the
- very means of the Moshiach campaign described by the Rebbe, and
- occupation of the world in Messianic Era
Appendix: Competition
- The more popular websites ("Competition"):
- Chabad.org
- Moshiach.com
- Chabadworld.net
- Comprehensive Vs. Disparate
- Deep Vs. Surface
- Greater community Vs. Chabad only
AboutMoshiach
By Itamar Hatzvi
AboutMoshiach
Slide deck for prospective investors
- 1,230