Over $3 Billion
Transitioned in 2019
Presenting a systematic program for RIAs to brand,
transition and grow leading advisory teams
The Brand Vacuum
As the industry shifts, what we’re seeing among leading advisors is a movement from major wirehouses and large firms toward the independent space. But for these teams, leaving an institution also means leaving its infrastructure and market acceptance – it’s up to the RIA to fill this brand vacuum.
What we provide is a systematic branding program that enhances each key touch point to ensure a smooth transition and a clear path toward long-term growth and engagement.
Customized to the goals of your independent or hybrid RIA, our program enables leading advisors to establish their identity in the independent space, while presenting themselves with the polish and professionalism that instills confidence in those they serve.
What does your firm have that established advisors want?
A compelling offer is about more than just a competitive grid; it’s about stability, continuity and the promise of future growth.
We work with independent and hybrid RIAs to define the brand, offering and strategies needed to attract and hold the attention of advisors looking to thrive in the independent space.
Our process for RIAs involves:
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Building and enhancing deliverables such as your ProForma presentation and deal highlights to develop interest and commitment with potential recruits
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Customizing a recruitment brand and transition program as part of your offering to new advisors
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Creating avenues to increase
visibility, reach ideal advisors and
elevate perceptions
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Defining a core brand that positions your firm for the advisors you want to attract
“Some of the best in the industry are considering independence, and they need to know that your RIA is capable of catering to the needs of advisors operating at the highest level. Your brand creates that perception.”
Jeff Malcolm, RGD
President
A Step-by-Step Process to Build and Launch Independent Brands
For many advisors, the move to independence is the opportunity to fulfill the vision they have for their practice – but for their clients, the transition from an established institution to an unknown entity can create uncertainty.
That’s why we designed a systematic process for building and implementing essential brand components within each advisor’s personal transition timeline. Through one-to-one communication with the new recruits, we build a custom brand by uncovering the value, processes and systems of the transitioning team. We then coordinate the launch of the new brand on break day.
“AdvisorBranding listened to us and helped us launch not only our business but our brand. The team worked tirelessly with us to re-evaluate and refine the brand rollout. The collateral was impressive and created a lasting and memorable impression with our clients.”
Elizabeth E. Evans, CFP®
Managing Partner
Evans May Wealth
Advisor Transition and Launch
Brand Identifier™
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Kick-off conversation and project binder
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Workbook and practice development exercises
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Refine advisor’s vision and goals
Core Brand Elements
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Conduct off-site photo shoot
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Define Brand Framework and core messaging
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Present graphic elements and logo concepts
Build Primary Touch Points
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Develop web and social media themes
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Build presentation items and support material
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Incorporate feedback and refine materials
Coordinate and Finalize
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Coordinate with RIA transition team
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Confirm contact details and demo site
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Deliver printed transition items and stationery
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Finalize client transition steps
Launch
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Confirm break
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Deploy website
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Connect social media profiles
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Launch transition posts
“The thinner your brand offering, the closer you get to competing on grid alone – and for most RIAs, this is limiting in terms of both recruitment and overall growth opportunity.”
Jeff Malcolm, RGD
President
Stronger Transitions with High-Touch Collateral
Our approach is to build materials that encapsulate the new identity of each team, and also serve as practical tools to transition a client base successfully.
With polished collateral designed to enhance each touch point with current clients, new advisors can communicate the credibility of their new practice, while reinforcing trust through transparency and professionalism.
Client Transition Tools
Break Day Announcements
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Advisor sends out digital announcement
Capabilities Presentation
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Announcement mailing to each client
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Team transparency
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Capabilities package
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Logo and visual identity
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Premium stationery and personal touch points
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Tangible approach to help initiate repapering process
Reinforcing Value
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Thank-you packages
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Content-sharing platforms
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Referral and growth tools
“The professionalism of folks who really know and understand our specific industry and have a keen eye for branding is really helpful. We have some experience with others, but you guys are a notch above and the result of the deep understanding of our corner of the industry. Even the little things are meaningful improvements to the impressions we are able to create in the marketplace. These things, I believe, contribute to an edge we’re all seeking and over time will result in more business, more committed relationships and overall better crispness of our image in the field with clients, prospects, alliance partners and our peer firms.”
Martin W. Rice, CFP®, CIMA®
Partner and Wealth Advisor
RiceBarrett Family Wealth
Sophisticated Growth and Engagement Tools for Your Advisor Network
Successful advisors today work with high-net-worth individuals with multifaceted goals; their knowledge goes far beyond buy/sell/hold, and their value comes from the tailored, relationship-based guidance that they provide at all stages of their clients’ lives.
For these advisors, growth strategies need to be just as sophisticated as every other aspect of their practices. That’s why we focus on providing RIAs and their advisor networks with strategies such as original and relevant content, client experience building and in-depth value discovery.
Digital Platforms
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Launching and managing digital content
Value Clarity and Growth Opportunities
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Building a referring client base by uncovering
and conveying value
Enhancing the Client Experience
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Developing and defining the client process
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Driving traffic through social media and online resources
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Secure client portals for document sharing
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Article management platform with continuous flow of new content
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Reinforcing competitive advantages within COI relationships
Defining and implementing a sales process for new opportunities and referrals
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Creating unique and memorable touch points
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Engaging clients with interactive tools
260 King St E, #409
Toronto, Ontario
Canada M5A 4L5
