2. What information should be on the website?
3. How do people find your website?
4. Improving the experience.
1. Domains, hosting, DNS, CMS, SSL.
A website is a reflection of your brand, and how you communicate with your customers.
It's difficult to build a website that resonates with everyone. Design for your audience.
- Brand Colours.
- Brand Fonts (capitalization?).
- Examples of Images.
- Graphical Assets (eg. Shapes, Illustrations).
- Logo Files (.eps .ai or .svg file)
(Ideal client & target audience)
(Key performance indicators: Visits? Enquiries? Purchases?)
(Functionality and content structure)
An Exercise:
Why do they work with you?
What did you help them achieve?
New Customers
Updated
An Example
Social Media.
Google & Display Advertising.
Google Search & Local Search.
Affiliates & Testimonials.
Partner Websites.
1. Claim a Google Business Listing, and link it to your site:
2. If appropriate, verify your physical address with Google
3. Your website should be mobile friendly. A free test:
4. Setup basic back-links (other websites linking to yours)
~ Local directories, Chamber of Commerce, Partners ~
After your website is setup properly,
how do you continue to build over time?
Search engines love up-to-date websites with unique, high quality content. As search engines evolves, this stays true.
For a further boost - improve the number and quality of links to your content. Leverage partners, blogs, influencers and social media.
Search Engine Land - SEO Guide
Read more about how to optimize your website for search: http://searchengineland.com/guide/seo
I recommend two places:
1. Google Calendar
2. Planning Document
A Google Calendar - Details When & Where
Create a new calendar for marketing events. Share with team members who will help. Create recurring events.
A Planning Document - Details What
Create a shared document for detailing content ideas and article topics. Link to useful tips and resources.
Updated content helps build an online presence. But how do you come up with the content?
- Customer success stories or case studies
- After a job is completed, review for content opportunities
Step 1: Setup an accessible way to record your content ideas.
- Ideas from interesting conversations with clients / suppliers
Trello, Google Docs, e-mail, phone notes, a book on your desk.
- How to Guides
- Forum, or industry discussion insights
- A Monthly Roundup or Review
- Friday Weekly " Lessons Learnt "
- Fortnightly video interview or podcast series
- Review your planned search terms for content ideas
- Review partners & clients for co-blogging opportunities
Invest extra time and effort with customers to ensure they have an excellent experience with your brand.
Customers who love your brand are one of the most effective forms of marketing.