How to build a subscriber database.
Message deliverability, and how to hit the inbox.
Improving your campaigns.
Newsletter examples.
Your approach to e-mail marketing.
Inbox spam.
X
Deliverability issues.
Campaigns display inconsistently between devices.
X
X
Takes time & effort.
X
Regularly communicate with clients to improve retention.
Nurture leads.
Notifications & reminders.
Build a valuable database.
Setup a calendar and reminders.
1.
Buy an ideas notepad for your desk.
2.
Recycle blog content & post to social media.
3.
How often can you produce content that offers real value to your audience?
Website sign-up forms (contact, blog, resources).
Ask new clients during the onboarding process.
Events and workshops.
Software integrations.
Don't purchase "lists".
X
Don't export from LinkedIn.
X
Get explicit consent in-person or digitally.
Implement authentication.
1.
Check for spam.
2.
Maintain your domain and sender reputation.
3.
Open rate.
1.
Click-through.
2.
Unsubscribes.
3.
Campaigns sent by Australia-based organisations in 2020 outperformed their counterparts around the world. Open rate, click-through rate, and click-to-open rates were all significantly higher than the global average.
21% OPEN RATE
Highest open rates were recorded Wednesday, Friday & Saturday.
Higest unsubscribe rates were recorded Monday & Wednesday.
2.8% CLICK-THROUGH RATE
0.2% UNSUB RATE