Kristina Hoeppner // Catalyst // @anitsirk Wāhine in Tech // 7 July 2021
Presentation: Creative Commons BY-SA 4.0+
Thinking about design
Recording: youtu.be/xKriQ16eByA
Hypothesis 1
We need designers on a project.
Hypothesis 2
We want the new and contemporary.
The original design brief
"Web 2.0 shiny and make it pop"
80-90%
Buying decisions are driven by how something feels and not what a customer thinks.
1
Define who you are
2
Design your project
3
Aesthetics change
4
Thank a designer
