MIW
startup-ware
startUP?
A temporal organization formed to search for a repeatable and scalable business model
A bit of history
First "tweet"
7 years later, 200 millions active users
2006 March
Google Acquires YouTube
$1.65 Billion
2006 October
Fabulis Pivots, Becomes Fab.com
10 Million members
5.4 products/minute
2011 April
Evernote Hits 10 million Users
1 Million in 2009
2011
Kindle Books Outsell Real Books on Amazon
2011 May
Foursquare
1 Billion check-ins
2011 September
Pebble Watch. Best-Selling Kickstarter of All Time
$3.3 Million in five days, up to $10 million
2011 September
Microsoft Acquires Skype
$8.5 Billion
2011 October
Andreessen Horowitz Invests in Pinterest
$27 Million
2012 February
Facebook Acquires Instagram
$1Billion
2012 April
Facebook Reaches 1 Billion Users
2012 October
Angry Birds Becomes
the #1 Paid App of All Time
1.7 billions downloads
2013 April
Lean startup
Origin
- Eric Ries Sep 2008
- From Japan manufacturing in 80's
Main concepts
MVP
Continuous Deployment
A/B testing
Pivot
Learn-Build-Measure
MVP
Minimum Viable Product
Minimal effort to maximize knowledge
Evaluate hypothesis
Continuous Deployment
Only for Software development
Reduce time/costs to production
Automated testing
A/B Testing
Different versions at same time
Experiment and observe behaviors
PIVOT
If the plan doesn’t work, change it
Learn-Build-Measure
LEAN Phases
Discovery
Define Idea and values
Mission, Vision, Values
Pick the right co-founder
Validate
Search for a repeatable and scalable business model
Find product/market fit
What you’re building and for who
Bussiness Canvas Model
Elevator pitch
Prototype
MVP
Borrow & steal
Be Lean
Iterate/Pivot
Use validated learning
Achieve product/market-fit ASAP
A/B Testing
SCALE
Build a repeatable customer process
Build a solid infrastructure for billing & deployments
Automate as much as posible
Grow the team and company culture
Setup a Continuous Deployment
startUP
A temporal organization formed to search for a repeatable and scalable business model
Bussiness model?
A business model describes how your company creates, delivers and captures value
Bussiness CANVAS model
A lean startup template
Strategic management
PRODUCT
MARKET
What it is
For who
Elevator Pitch
Short summary about your business model
Deliver the summary in the time span of an elevator ride
Create interest about your project
About 2 minutes
Elevator Pitch
Define your project
- Who are your customers?
- Who will use it?
- Which are their problems?
- What do you offer?
- How is your solution?
Elevator Pitch
Define yourself
- Who are you and why will you success?
- What do you need to success?
- How big is your market?
- How an investor can recover his investment?
- Why invest in your project and not other one?
Elevator Pitch
Explain your business model
-
How will you make money?
-
Why it will success?
STARTUP stages
Concept
Begin to develop de idea
Familiar & friends round
Prototype
MVP to show customers
Validate hypothesis
Seed Funding
Funding until Breakeven
Growth
Increase and stabilize profit
Series A funding
Expansion
Global scope
Series B funding