THE POWER OF MAPS
functions, engagement and persuasion
MoME SU 23
August 07.
Attila Bátorfy, Átló, ELTE University
why do we love maps?
6 month
why do we love maps?
why do we love maps?
we love to know where things are
maps stimulate the brain in two ways: it stimulates our aesthetic sense, but more importantly, it invites us to use the rational side of our brain to analyse things.
maps and dataviz
Functions
aides memoriae (memory aids, mnemonic device)
planning - modelling
representation
A to B - itinerary
Pavlov "map" - bc. ca20 000
Mezhirich "map" - bc ca15000
Beudolina "map" - bc. ca3000
Marshall-islands navigational chart
plan of Nippur - bc. ca1400
Leonardo - Plan of Imola
Plan of St. Gall
Francesco Rosselli (attr) - Pianta della Catena (Florence), ca. 1472
Jacopo de Barberi - View of Venice (detail), 1500
Georg Braun, Frans Hogenberg - Hamburg, 1572–
Jacques Turgot - Birds eye view map of Paris, 1734-36 (detail)
Joseph Daniel von Huber - View of Vienna (detail), 1777
Ferenc Vitéz Collár, Lőrinc Neumayer - Telescopic Map of Hungary, I., 1840, Széchenyi National Library
John Bachmann - Bird's eye view of New York, 1865
Tabula Peutingeriana, Roman itinerary
Harry Beck - Subway map of London
Functions
aides memoriae (memory aids, mnemonic device)
planning - modelling
itinerary
"mapping out" / surveying / knowledge
18. century
Englightenment, modernism, measurements
- organizing the state
- beaurocratization
- standardization
- communication
- military logistics
- l'homme moyen of Quetelet
Thematic cartography
new methods
abstraction vs. reality
weather
Edmond Halley - An Historical Account of the Trade Winds, and Monsoons, Observable in the Seas between and near the Tropicks, with an Attempt to Assign the Phisical Cause of the Said Wind, 1686
Edmond Halley - An Historical Account of the Trade Winds, and Monsoons, Observable in the Seas between and near the Tropicks, with an Attempt to Assign the Phisical Cause of the Said Wind, 1686
Alexander von Humboldt - Isothermes according to latitude and longitude lines, 1817
WC Woodbridge - Isothermal map based on Humboldt's observations, 1823
Francis Galton - First modern weather maps, Meteographics, 1863
Francis Galton - First modern weather maps, Meteographics, 1863
topography and geology
Marcellin du Carla-Boniface - Isoline topographic map
Jean-Louis Dupain-Triel, 1798
Johann Friedrich Wilhelm von Charpentier - First geological map, 1778
William Smith - Geological map, 1815
Luigi Ferdinando Marsigli - Mappa Metallographica..., Danubius Pannonico-Mysicus, 1726
Sámuel Mikoviny: Cross sections of the mines at Selmecz, 1746, Széchenyi National Library
György Buchholtz jr. - Panoramic view of the High Tatra, 1717, Széchenyi National Library
György Buchholtz jr. - Cross section view of the "Dragon-cave" at Deményfalva, 1719
transportation and communication
? - The Danube at Vaskapu (Iron Gate) with the navigable canals, Institute and Museum of Military History 1750
Imre Milecz - Map of salt transportation routes, 1773
Imre Milecz - Map of salt transportation routes, 1773
Drury Harness - Traffic of Dublin, 1837
Charles-Joseph Minard - Meat export to Paris, 1862
Charles-Joseph Minard, diagram map, 1858
Martin de Chevalier - Isochrone map of France, 1882
Emile Cheysson et. al - Anamorfic Map, 1889
Franz Raffelsperger - Postal Network of the Habsburg Empire, 1826
Franz Raffelsperger - Postal Network of the Habsburg Empire, 1826
Site map of the regulation of Tisza river
military and war
Anonymous - Battle of Nagyszombat with the orders of the Imperial and the Hungarian army, 1704, Museum and Institute of Military History
diseases
Valentine Seaman (1770–1817)
Yellow Fever Map, 1798
Cholera Map of London, 1849
John Snow ? (1813–1858)
Cholera Map of London, 1854
people
János Mátyás Korabinszky - Ethnographic and religious map of the comitatus Sáros, 1793,
Széchenyi National Library
Charles Dupin, choropleth map, 1826
János Csaplovics - Ethnographische Karte, 1829
André Michel Guerry - Comparative choropleth maps, 1829
Frére de Montizon - Point Density Map, 1830
Frére de Montizon, 1834
James Cowles Prichard and Alexander Keith Johnston - Ethnic Map, 1843
Leon Montigny
Election Map of Paris, 1870
Charles Booth - Poverty Map of London, 1889
Florence Kelley (1859–1932)
Chicago Wage Map
1895
Pál Balogh, Kocsárd Proff - Ethnic Map of Hungary, 1902
Pál Balogh, Kocsárd Proff - Ethnic Map of Hungary, 1902
style and rhetoric
consistency
Anton Rothbauer, Emil Liedemann, 1846
Minard, 1853
Cheysson et. al. 1880–1906
RJ Andrews' collection
Henry Gannett, 1903
David Rumsey Map Collection
Lajos Illyefalvi, 1933–
David Rumsey Map Collection
Lajos Illyefalvi, 1933–
David Rumsey Map Collection
Erwin Raisz, 1949–
David Rumsey Map Collection
making maps interesting
Richard Edes Harrison
David Rumsey Map Collection
making maps interesting
Passoneau - Wurman, 1966
David Rumsey Map Collection
the beauty of technology
Passoneau - Wurman, 1966
David Rumsey Map Collection
the beauty of technology
Klichenmann et. al, 1970
David Rumsey Map Collection
the beauty of technology
Klichenmann et. al, 1970
David Rumsey Map Collection
the beauty of technology
Galton, 1875, Times
maps in news
The London Times, 1895
The New York Times, 1896
The New York Times, 1829
George Rorick, 1982
Weather Channel, 1990
NYT
Washington Post
FiveThirtyEight
El País
LSO, 2017
AP
Financial Times
Reuters
rhetoric
Carte rouge, 1920
emphasis
Impeach this map 2016
lie
Tim Meko, Washington Post
exaggeration
Anthony Hearsey, 2020
hyperbole
Craig Taylor, Coral Cities
metaphor
Topi Tjukanov, Vintage isochrones
