Obligations - to obstain from theft, murder, fraud
Virtues - honesty, compassion, and loyalty
The intent of the use of machines (design)
The decision making of a machine program (machine ethics)
The impact of the technology on society and the environment (business / design)
The unintended outputs (data / algorithms)
https://www.ibm.com/watson/assets/duo/pdf/everydayethics.pdf
Nick Bostrom
“Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.”
Samuel Johnson