Program
Theory
(contribution)
Application
(illustrative)
Theory
(solution)
Application
(problem solved)
Application
(problem statement)
Explain new method
Propose new solution to a problem
Engage, impress, convince
the right tool for the problem
a success story
"you should join our effort"
tutorial
...
By slide 4: propose the key idea in abstract terms
(but this community has the right tools to do it)
(what do they need to hear, based on their expertise?)
(what do you want people to do?)