Cultivate is a tool for organizations to take a data-driven approach to identifying their
communities
subcommunities
community leaders
What does that MEAN?
Everything is better with an infographic.
“I work for CodePen. I’m in New York and I’d like to find some top CodePen users to take out for dinner.”
CASE STUDY
Chris
CodePen
New York
Dinner
“I work for theSkimm. I want to increase Skimm’bassador presence in Chicago because we underindex in the Midwest.”
CASE STUDY
Dheerja
theSkimm
Chicago (could be "marketing")
Find a Skimm'bassador lead
“I work for BuzzFeed. I want to find a group of people who share BuzzFeed Food links so I can get feedback from superusers about what recipes to create next.”
CASE STUDY
Tashween
BuzzFeed Food
Salt Lake City
What do they like?
This is an idea that gets smarter the more data you give it.
Social
Media
What would you feed it?
Internal
Data
CRM
Emails
Engagement with You
Forums
Comments
Video Views
Article Views
Challenges
- The rating score of users is calculated by an algorithm. Algorithms are hard. Do you expose it or not?
- Adding more data inputs in non-trival.
- Quality of data
(even with just Twitter, we can't search Bio City+Keywords together) - Geocoding takes time
- With multiple data inputs, there are duplicates. Deduplication is hard. Watson?