From corporate video to short form videos

Why use

video?

facts & figures

Why is video important?

Discovers new
brands/products
on YouTube​​​​​​

Of the information
transmitted through the brain is visual​​​​​​

Would rather see
a live video than
reading a brands’ blog​​​​​​

Of the time people spent on social media, they are active on shorts video platforms​​​​​​

Things

to keep

in mind

 

  • Show human side of organization: emotional connections

 

  • Always mobile first

 

Why is video important?

 

  • Short form video content is the
    new standard. This is not only the
    case on TikTok.

New video formats

and technologies

have exploded in the

past 5 years

And a new generation of digital natives have come of age.

of Gen Z have posted video content online

of all YouTube users uses the platform to find/search for information

Different types

of video

short online

animation

A day in the

life of…

Customer

portrait

Corporate

Video

Positioning

video

Vlogs

Advertising

film

Testimonials

Tips, tricks &

tutorials

Explainer

video

Vacancy

video

Product

video

different types of videos

Aspect

ratios

21:9

Ultra-widescreen films used to create a 360-degree effect use the 21:9 aspect ratio.

cinema

16:9

For online videos, modern TVs,
and movie theaters.

horizontal

4:3

For film and was supported on box TVs and computer monitors until
HD came along.

PC-minded
IG, Linkedin

1:1

For social and media platforms such as Facebook and Instagram.


IG

9:16

This aspect ratio became popular when you could start shooting video with a smartphone.


vertical


square

most popular

horizontal


vertical

 

  • templates

  • stock footage

  • don't use video

 

 

Ads with high reach and/or long runtime

 

 

  • custom footage

  • advanced logo animation

  • motion graphics

  • audio engineering

  • micro animations

 

 

make it as good as possible

 

impact

Text

answer

educate

inspire

motivate

activate

loyalty

audience size

audience quality

explainer

video

corp video

productvideo

demo's

tips & tricks

compare

2 products

a day in the life

testimonial

reviews

vacancies

ads

unboxing

tips and tricks

did you know

how to

What is our purpose?

What is the effect?

What's

the difference

that you want your videos to make?

Provide a better brand experience

Creates trust

Can be multi-purpose

Let’s you show your expertise

Has endless possibilities with AI and other digital innovations

Provide a better brand experience

For every budget

from template to cinema

Vlog

Template

In-store promotion

Product videos

...

Corporate video

examples