Corporate Action

Preference Shares

Learning Outcome

5

Evaluate advantages and disadvantages of preference shares.

4

Understand shareholder rights and limitations.

3

Compare preference shares with equity shares and debentures.

2

1

 Explain why Agile was introduced

Understand preference shares and their role in capital structure.

Learn different types of preference shares.

A Wedding Banquet Analogy

Ordinary guests = Equity shareholders.

They enjoy the full celebration, but must wait their turn for food and seating.

VIP guests = Preference shareholders.

They get priority service first access to food, reserved seats, and guaranteed attention.  

Hosts = The company

Ensuring everyone is served but giving special treatment to VIPs.

Preference shareholders receive priority dividends and repayment before ordinary shareholders.However, they usually do not have voting rights in company decisions.

Transition to Concept

In a wedding banquet, VIP guests are served first and get special priority, just like preference shareholders receive dividends and repayment before equity shareholders. However, like VIPs who don’t control the wedding decisions, preference shareholders usually have limited voting rights.

What are Preference Shares?

Preference shares are a class of share capital that carries preferential rights over equity shares in two respects

payment of dividend at a fixed rate before any dividend is declared on equity shares

repayment of capital in the event of winding up of the company, before equity shareholders are paid.

As per Section 43 of the Companies Act, 2013, a company may issue two types of share capital

Equity Share Capital — carries voting rights.

Preference Share Capital — carries preferential rights

Key Characteristics

TypeMeaningKey Feature
CumulativeUnpaid dividends accumulate and are carried forward to future years.Arrears of dividend are paid before any equity dividend.
Non-CumulativeUnpaid dividend in a year lapses — it does not accumulateNo arrears; dividend right extinguishes if not declared.
RedeemableThe company repays the capital to shareholders after a fixed period.Maximum redemption period: 20 years (Companies Act).
IrredeemableCapital is not repaid during the lifetime of the company.Banned in India for companies under Companies Act, 2013.

Types of Preference Shares

TypeMeaningKey Feature
ParticipatingShareholders get fixed dividend + share in surplus profits after equity.Rare; gives additional upside beyond the fixed rate.
Non-ParticipatingShareholders receive only the fixed dividend; no share in surplus profits.Most common type issued in practice.
ConvertibleCan be converted into equity shares after a specified period.Investor benefits if the company grows strongly.
Non-ConvertibleCannot be converted into equity shares.Pure preference instrument — no equity upside.

Preference Shares vs Equity Shares 

Summary

5

Build strong branding

4

Use different marketing channels

3

Target the right audience

2

Create and communicate value

1

Understand customer needs

Quiz

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Quiz-Answer

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat