Digital Marketing Basics
Digital Channels
Learning Outcome
5
Identify common digital channel mistakes
4
Understand how businesses choose channels
3
Identify types of digital channels
2
Explain importance of digital channels
1
Define digital channels
What Are Digital Channels?
Digital channels are online platforms where businesses:
Connect with customers
Share information
Promote products or services
Build trust and relationships
Why Digital Channels Are Important For Businesses
Because
Help businesses reach
more people
Build brand trust and credibility
Increase sales and customer engagement
Make businesses visible online
Types Of Digital Channels
Website (Owned Channel)
Search Engines
Social Media Platforms
Video Platforms
Email Marketing Channel
Messaging Platform
Online Marketplaces
Review & Listing Platform
Paid Advertising Channels
Content Platforms
Which Digital Channels Should A Business Choose?
Budget and resources
Business goals
Type of product
or service
Target audience
A business should choose channels based on:
Common Mistakes In Choosing Digital Channels
Being present on all channels without strategy → Choose channels based on goals and have a proper strategy.
Ignoring the target audience → Understand who your customers are and where they are.
Common Mistakes In Choosing Digital Channels
Depending on only one channel → Use multiple channels to reduce risk.
Not maintaining consistency → Ensure uniform branding and communication everywhere.
Summary
5
Right channel choice drives better results
4
Different channels serve different purposes
3
Improve visibility, trust, and engagement
2
Help businesses connect with customers
1
Digital channels are online platforms
Quiz
What are Digital Channels?
A. Offline places where products are sold
B. Online platforms to connect with customers
C. Only social media applications
D. Physical marketing locations
Quiz-Answer
What are Digital Channels?
A. Offline places where products are sold
B. Online platforms to connect with customers
C. Only social media applications
D. Physical marketing locations
