Introduction of DM
Organic and Inorganic
Learning Outcome
6
When to use paid marketing
5
Understand when to use organic marketing
4
Learn how ads help in fast promotion
3
Learn how paid ads help in marketing
2
Understand how organic marketing works
1
Learn the difference between organic and inorganic marketing
Organic vs Inorganic Traffic with Riya
Riya wants to sell handmade bags online
First, she shares photos and posts on Instagram every day
Organic vs Inorganic Traffic with Riya
Slowly, some people start visiting her page and buying her bags
She didn’t pay anything for this.
This is organic traffic.
But Riya wants more customers quickly. So she runs an Instagram ad
Many new people see her bags and visit her page in one day.
This is inorganic traffic.
What is Digital Marketing?
Meaning:
Digital marketing means promoting products or services using the internet instead of traditional methods like:
Newspaper
TV Ads
Radio
Platforms Used:
Websites
Emails
Businesses use online platforms to reach customers quickly and easily.
Types of Digital Marketing
Free method
Paid method
Slow growth
Fast results
Builds trust
Gives quick visibility
Organic Marketing
Inorganic Marketing
What is Organic Marketing?
Attracting people naturally without paying for ads
SEO
Blog writing
Social media posts
Examples:
People find content on their own.
What is Organic Marketing?
Organic Marketing Features :
Free Traffic
Builds Trust
Long term growth
Slow but steady result
Advantages of Organic Marketing
No ad cost
Builds audience trust
Better brand credibility
What is Inorganic Marketing?
Promoting products using paid advertisements
Examples:
Google Ads
Instagram Ads
Sponsored Posts
Businesses pay to reach people quickly
What is Inorganic Marketing?
Inorganic Marketing Features
Fast results
Quick traffic
Better targeting
Instant visibility
Advantages of Inorganic Marketing
Quick sales
Instant reach
Audience targeting
Summary
5
Both methods work best together for business growth
4
Inorganic marketing uses paid ads for quick results
3
Organic marketing gives free traffic but takes time
2
It has two types: organic and inorganic marketing
1
Digital marketing promotes products online
Quiz
Which of the following is an example of organic marketing?
A. Google Ads
B. Instagram Ads
C. SEO
D. Sponsored posts
Quiz
Which of the following is an example of organic marketing?
A. Google Ads
B. Instagram Ads
C. SEO
D. Sponsored posts
