Ecommerce & Marketplace
Cart Recovery
Learning Outcome
6
Automate revenue workflows
5
Apply upsell & cross-sell techniques
4
Integrate with e-commerce platforms
3
Build high-converting recovery funnels
2
Design recovery via email, SMS, remarketing
1
Understand cart abandonment reasons
Rahul’s Forgotten Basket - Analogy
Meet Rahul — a busy professional.
And Priya — a smart store manager.
Rahul’s Forgotten Basket - Analogy
Rahul walks into her store…
Picks a jacket, sneakers, and a watch.
But suddenly—
He gets a call and rushes out, leaving everything behind.
Rahul’s Forgotten Basket - Analogy
Now Priya has two choices:
Ignore it
Or act smartly
She messages him:
“Hi Rahul, you left your items behind! Your jacket is still waiting.”
Later, she adds:
Buy the jacket today & get 20% off on sneakers!
Rahul’s Forgotten Basket - Analogy
Rahul comes back....
Not only buys the jacket… but also the sneakers.
Rahul leaving → Cart Abandonment
Reminder → Cart Recovery
Extra offer → Upselling
What just happened?
From Missed Sale to Smart Recovery
Now imagine this in Marketing.
This is how Cart Recovery & Upselling work
When a user leaves without buying, brands send reminders—and even suggest additional offers to increase value.
What is Cart Recovery?
Cart recovery focuses on bringing back users who added products but didn’t complete the purchase. With the right strategies, many abandoned carts can be converted into sales.
Why Users Abandon Carts
Email & SMS Reminders
SMS: quick, action-driven messages
Email: sent within 1–24 hrs
Tips:
Personalize (product name/image)
Add urgency or offers (“Only 2 left!”)
Cart Recovery Funnel
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
