Topic Name

Subtopic Name

Use this slide if there is no Heading
Note - Create Content inside Red Layout

[Delete Red Outline After creating slide]

Learning Outcome(Slide2)

6

Basics of branding and messaging

5

Target audience and segmentation

4

Different marketing channels

3

Creating value for customers

2

Understanding customer needs

1

What marketing means ?

Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4

Topic Name-Recall(Slide3)

Hook/Story/Analogy(Slide 4)

Transition from Analogy to Technical Concept(Slide 5)

What is Time Series Data?

Definition :

Time Series = A sequence of data points indexed by time.

Examples:

Stock market prices

Weather measurements

Website traffic

Sales over months

Python Libraries for Time Series

Pandas

Data handling

NumPy

Numerical computation

Statsmodels

Statistical tests & models

Matplotlib / Seaborn

Visualization

Essential libraries for time series analysis in Python

Loading Time Series Data

Reading time-based datasets

Key step:

Convert date column into datetime index

Example concept:

parse_dates

index_col

This allows time-based operations

Fixing Time Frequency

Why frequency matters

Time series must have consistent intervals

Example frequencies:

Using:

asfreq()

Time Series Visualization

Plotting reveals:

Trends

Seasonal patterns

Anomalies

Basic plot:

df.plot()

Resampling Data

Resampling = Changing time granularity

Two types:

Downsampling

Upsampling

Monthly

Yearly

Monthly

Daily

Handling Missing Data

Real datasets often have missing time points

Common methods:

Forward Fill (ffill)

Propagate last valid observation forward

Backward Fill (bfill)

Propagate next valid observation backward

Interpolation

Estimate values between known points

Rolling Statistics

Used to smooth noisy data

Example:

12-month rolling average

Helps reveal long-term trend

Time-based Filtering

We can easily filter time ranges

Examples:

Example concept:

df['1952':'1953']

df['1952']

Removing Trends (Differencing)

Many time series contain trend

Differencing helps make data stable

Formula concept:

Current value - Previous value

Summary

5

Build strong branding

4

Use different marketing channels

3

Target the right audience

2

Create and communicate value

1

Understand customer needs

Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2

Quiz

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Quiz-Answer

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat