Designing with Canva

Instagram Ads Creative

 

Learning Outcome

5

Learn the importance of audience-focused design

4

Understand the role of visuals, branding, and CTA

3

Learn the elements of effective ad creatives

2

Identify different types of Instagram ads

1

Understand Instagram ad creatives

Sana Learns the Power of Instagram Ad Creatives

Sana started a handmade

jewelry business and promoted it on Instagram

At first, her ads used random colors, low-quality images, and long text, so people ignored them.

Sana Learns the Power of Instagram Ad Creatives

Later, she redesigned her ads with bright photos, minimal text, stylish fonts, a “Shop Now” CTA, and short customer videos.

Her ads got more likes and orders. Sana learned that attractive visuals grab attention quickly on Instagram.

From a Dull Display to a Scroll-Stopping Showroom

Think about Sana’s Instagram ads

Her old ads were like a dull shop

display nobody noticed

Her new creatives were like a beautifully decorated showroom that attracted customers instantly

Just like attractive store displays grab attention, Instagram ad creatives stop scrolling and drive action.

 Introduction to Instagram Ad Creatives

Instagram Ads designed specially for Instagram users which includes

Purpose

 Promote products/services

 Grab attention quickly

 Increase engagement

Images      

Videos 

Text

CTA

Importance of Visual Content in Instagram Ads

Instagram is a visual platform

Attractive posts get more attention

Good visuals

increase

Likes

Shares

Clicks

Engagement

 People notice visuals before reading text.

 

Types of Instagram Ad Creatives

3 Types of Instagram Ads

Image Ads

Video Ads

Carousel Ads

Types of Instagram Ad Creatives

What are Image Ads?

Ads using Images

Attracts Customers easily

Best For:

  1. Offers
  2. Product promotion
  3. Brand awareness

Usually Include:

  1. Product image
  2. Short text
  3. CTA button

Types of Instagram Ad Creatives

 What are Video Ads ?

Ads using video/motion

Why They Work

More Engaging
Better Product Explanation
Emotional Storytelling

  • Hook

  • Product demo

  • Offer

  • CTA

Usually Include:

 Videos keep users engaged longer.

 

Summary

5

Build strong branding

4

Use different marketing channels

3

Target the right audience

2

Create and communicate value

1

Understand customer needs

Quiz

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Quiz-Answer

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat