Ad Setup as per the Funnel on Meta
Funnel Creation on Meta for Service and Ecommerce Business
Learning Outcome
6
Select the right audience for each funnel stage
5
Create ecommerce business funnels
4
Create service business funnels
3
Map customer journeys on Meta Ads
2
Differentiate between TOFU, MOFU & BOFU
1
Understand marketing funnels
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
What is a Marketing Funnel?
TOFU
Awareness
MOFU
Consideration
BOFU
Conversion
Awareness
People discover your brand
Consideration
People show interest and learn more about your brand
Conversion
People take action and become customers
Understanding TOFU, MOFU & BOFU
TOFU
MOFU
BOFU
Awareness
Fitness Tips Reel
Consideration
Client Transformation Story
Conversion
Free Consultation Offer
Stage
Goal
Example
Customer Journey on Meta Ads
Instagram Reel
User sees your ad and shows interest
Profile Visit
User visits your Instagram profile to know more
Website Visit
User clicks the link and visits your website
Purchase
User places an order or makes a purchase
01
02
03
04
Service Business Funnel Structure
Example: Digital Marketing Agency
TOFU
Awareness
-
Marketing tips
-
Educational content
MOFU
Consideration
BOFU
Conversion
-
Testimonials
-
Case studies
-
Free consultation
-
Lead generation ad
Summary
5
Service , ecommerce businesses use different funnel structures
4
BOFU drives conversions
3
MOFU builds trust and interest
2
TOFU creates awareness
1
Marketing funnels guide customers through the buying journey
Quiz
Which stage focuses on building trust?
A. TOFU
B. MOFU
C. BOFU
D. Awareness
Quiz
Which stage focuses on building trust?
A. TOFU
B. MOFU
C. BOFU
D. Awareness
