Social Media Marketing
Organic vs Paid Marketing
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Learning Outcome(Slide2)
1
Understand organic marketing (free content like posts, stories) and paid marketing (ads with budget).
2
Learn the difference: organic = slow & trust-building, paid = fast & result-driven.
Identify platforms like Instagram, Facebook, LinkedIn and activities like posting, commenting, sharing.
3
Know that paid ads help reach more people quickly and increase sales/conversions.
4
Decide when to use organic (long-term), paid (quick results), or both together (best strategy).
5
The Lemonade Stand Story
Analogy to Technical Concept
In the lemonade story:
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Alex grew slowly by giving value and building trust.
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Sam paid for attention and got instant customers.
On social media, every brand operates like a lemonade stand.
You can grow organically by consistently sharing valuable content.
Or you can use paid promotion to reach a larger audience quickly.
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
What is a Pixel in digital marketing?
A. Image format
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
What is a Pixel in digital marketing?
A. Image format
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat