Digital Marketing Basics
Branding
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Learning Outcome
4
Avoid common branding mistakes
3
Recognize key branding components
2
Identify importance of branding
1
Understand the concept of branding
Hook/Story/Analogy(Slide 4)
There were two tea stalls on the same road.
Both sold tea at the same price and same taste.
Hook/Story/Analogy(Slide 4)
Stall A had no name board, its cups changed every day, there was no fixed colour or style, and people simply called it “that tea stall.”
Stall B had a name board called “Sharma Chaiwala”, the same yellow colour everywhere, the same style cups, and the tagline “Ek cup freshness.”
Hook/Story/Analogy(Slide 4)
People started saying, “Let’s go to Sharma Chaiwala.” Even new customers could identify it easily. The tea was the same, but one stall had an identity. That identity is branding.
Transition from Analogy to Technical Concept(Slide 5)
A business ran ads with a website and Instagram, but inconsistent branding and a personal email ids confused customers and killed trust.
Once branding was unified with one name, logo, visuals, and a professional email, trust improved and marketing finally worked.
What is branding?
Branding is creating a unique business identity that people recognize, remember, and trust.
Branding includes
Brand name
Brand logo
Brand colours
Brand fonts
Brand message
Brand experience
Branding is not just logos or ads,
it is also how customers feel about a business and overall customer experience.
Why is branding important?
- Makes business look professional.
- Helps people remember the business.
- Builds customer trust.
- Improves marketing results.
Components of branding
Business Name: The name used to identify the business.
Tagline: A short line about the business.
New Number: A separate number that shows professionalism.
New Gmail Id: An email used for official communication.
Colours: Colours that help in brand recognition.
Fonts: Writing style that is consistent throughout.
Domain Name: Website name that builds trust and credibility.
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Topic Name-Recall(Slide3)
Text
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
