Ad Setup as per the Funnel on Meta
Ad Setup for TOFU (Service and Ecommerce) & KPIs
Learning Outcome
6
Build TOFU campaigns for service businesses
5
Set up TOFU campaigns on Meta
4
Create effective awareness creatives
3
Select suitable audiences for TOFU
2
Identify the objectives of awareness campaigns
1
Understand the role of TOFU campaigns
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Introduction to TOFU (Top of Funnel)
TOFU is the awareness stage of the marketing funnel
Purpose
Introduce your brand
Reach new audiences
Increase visibility
Create awareness
Purpose
Focus
Awareness First
Sales Later
Objective of TOFU Campaigns
Brand Awareness
Reach
Video Views
Engagement
Common TOFU Objectives:
Goal:
Make more people aware of your brand.
TOFU focuses on attention, not immediate sales
Audience Selection for TOFU
Core Concepts (.....Slide N-3)
Summary
5
Educational and awareness content performs best
4
Audience selection is critical for TOFU success
3
Awareness campaigns focus on visibility, not sales
2
TOFU introduces brands to new audiences
1
TOFU is the awareness stage of the funnel
Quiz
Which audience is generally targeted in TOFU?
A. Existing Customers
B. Cart Users
C. New Audience
D. Website Visitors
Quiz
Which audience is generally targeted in TOFU?
A. Existing Customers
B. Cart Users
C. New Audience
D. Website Visitors
