Digital Marketing Execution & Tools

Introduction of AI in Digital Marketing

Learning Outcome

6

See real examples of AI in marketing

5

Learn about popular AI marketing tools

4

Understand benefits, advantages, and limitations of AI

3

Identify different uses of AI

2

Learn the importance of AI in marketing

1

Understand AI in digital marketing

Hook/Story/Analogy(Slide 4)

Transition from Analogy to Technical Concept(Slide 5)

What is AI in Digital Marketing?

AI (Artificial Intelligence) means using smart technology to:

Automate Marketing Tasks

AI automates repetitive tasks so marketers can focus in strategy and creativity

1

Analyze Data

AI analyzes large amounts of data to find trends, predict results and make better decisions

2

Improve Customer Experience

AI personalizes interactions, recommends the right products and provides instant support to customers

3

 Importance of AI in Marketing 

Saves time

Improves targeting

Understands customer behavior

Personalizes marketing

Improves performance

 AI makes marketing smarter and data-driven.

Uses of AI in Digital Marketing 

Main Uses of AI:

AI Use

Purpose

Content Creation

Chatbots

Ad Targeting

Data Analysis

Generate content 

Customer support 

Show ads to right audience 

Analyze performance 

Uses of AI in Digital Marketing 

A

Content Creation

AI Helps Create :

Social media captions

Blog ideas

Ad copy

Email Content

B

AD Targeting

What AI does :

Analyzes user behavior

Understand Interests

Shows ads to the right audience

Uses of AI in Digital Marketing 

C

Chatbots

What are AI Chatbots?

AI chatbots automatically reply to customer questions

Used For:

  • Customer support

  • FAQs

  • Instant replies

 Available 24/7.

Uses of AI in Digital Marketing 

D

Data Analysis 

AI Helps Analyze:

  • Customer behavior

  • Ad performance

  • Trends

  • Campaign results

AI converts data into useful insights.

Benefits of AI 

Summary

5

Human creativity and monitoring are still important with AI

4

AI tools improve productivity and marketing performance

3

Benefits include faster work, automation, and better results

2

AI helps with content, chatbots, ads, and analysis

1

AI is reshaping digital marketing through automation.

Quiz

Which task can AI perform in marketing?

A. Content creation

B. Cooking

C. Manufacturing only

D.Transportation

Quiz

Which task can AI perform in marketing?

A. Content creation

B. Cooking

C. Manufacturing only

D.Transportation