Create Awareness Campaign

Business Scenario

After exploring Meta Ads Manager and understanding campaign objectives, the next step is creating an Awareness Campaign. Awareness campaigns help businesses introduce their brand to a larger audience and increase brand recognition. In this activity, you will create an Awareness Campaign for Spice Garden Restaurant and configure the campaign budget using Campaign Budget Optimization (CBO), also known as Advantage Campaign Budget.

Pre-Lab Preparation

Topic : Inorganic Marketing (Paid Ads)

1) Ad Manager Overview & Ad Objectives

2) Auction & Bidding Strategies

3) Awareness Ad Setup on Meta

4) Traffic Ad Setup on Meta

5) Lead Generation Ad Setup on Meta

6) Engagement Ad Setup on Meta

7) AB Testing on Meta

8) Campaign Budget Optimizatin/ Advantage Campaign Budget

9) Commerce Manager | Catalogue Creation

10) Sales Ad Setup on Meta

11) Payment Setup on Meta and Automation Rules

12) Awarness Ad Setup on LinkedIn

13) Lead Generation Ad Setup on LinkedIn

Task : Setup brand awareness campaign for Spice Garden Restaurant

Objective:

To create a Meta Awareness Campaign for Spice Garden Restaurant and configure Campaign Budget Optimization to maximize campaign reach.

Open Meta Ads Manager

1

  • Log in to Meta Business Suite.
  • Navigate to Ads Manager.
  • Click Create to begin a new advertising campaign.

Select the Campaign Objective

2

  • Choose the Awareness campaign objective.
  • Review the campaign objective details.
  • Click Continue to proceed.

Configure Campaign Settings

3

Enter the campaign details.

Configure:

  • Campaign Name

  • Buying Type (Auction)

  • Campaign Objective (Awareness)

Review the campaign settings before proceeding.

Enable Campaign Budget Optimization

4

Enable Advantage Campaign Budget (Campaign Budget Optimization).

Configure:

  • Daily Budget or Lifetime Budget

  • Campaign Start Date

  • Campaign End Date (Optional)

Review the budget allocation.

Create an Ad Set

5

Configure the Ad Set by selecting:

  • Website Destination (if applicable)

  • Geographic Location

  • Age Group

  • Gender

  • Language

Define the target audience for Spice Garden Restaurant.

Configure Ad Placement

6

Select the placement option.

Choose either:

  • Advantage+ Placements (Recommended)

or

  • Manual Placements

Review the available placements such as:

  • Facebook Feed

  • Instagram Feed

  • Stories

  • Reels

Create the Advertisement

7

Add the advertisement details.

Upload:

  • Campaign Image or Video

  • Primary Text

  • Headline

  • Description

Add an appropriate Call-to-Action (CTA) such as:

  • Learn More

  • Visit Website

  • Get Directions

Review the advertisement preview.

Review Campaign Budget and Settings

8

Verify the following before publishing:

  • Campaign Objective

  • Budget Settings

  • Target Audience

  • Placements

  • Advertisement Creative

  • CTA

Make any necessary changes.

Publish the Campaign

9

  • Click Publish to submit the campaign.
  • Monitor the campaign status in Ads Manager.
  • Verify that the campaign has been successfully created.

Activity

Now it's your turn!

Create an Awareness Campaign for Spice Garden Restaurant using Meta Ads Manager.

You need to:

  • Create a new Awareness campaign

  • Configure campaign settings

  • Enable Campaign Budget Optimization (Advantage Campaign Budget)

  • Set the campaign budget

  • Define the target audience

  • Create Awareness CampaignSelect ad placements

  • Create the advertisement

  • Review and publish the campaign

 

Congratulations!

You have successfully completed Create Awareness Campaign LAB for Spice Garden.

In this LAB, you learned how to:

  • How to create an Awareness Campaign in Meta Ads Manager

  • How to select the Awareness campaign objective

  • How to configure Campaign Budget Optimization (Advantage Campaign Budget)

  • How to define a target audience

  • How to choose ad placements

  • How to create and publish an awareness advertisement

Checkpoint