Setup the Video Ad for Spice Garden

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to promote:

  • Restaurant ambience

  • Delicious food items

  • Family dining experience

  • Online food delivery

using video advertisements on YouTube and Google Video Network.

Your task is to create a promotional video advertisement and set up a Video Ads Campaign in Google Ads.

Pre-Lab Preparation

Topic : Video Ad

1) Types of Video Ad

2) Related Video for Ad

3) Audience Targeting

4) Topic & Placement Targeting

5) Ad Optimization

Task 1:  Create a Youtube Video Ad

  • Create a youtube video with different duration as per below ad types
  • While creating a video consider above ratios and their respective durations for different ad types.   

Task 2:  Upload Video to YouTube

Open YouTube

1

  • Search:
    YouTube

  • Open YouTube website.

Upload Video

2

  • Click:
    “Create”

  • Select:
    “Upload Video”

Select Video File

3

  • Upload downloaded Spice Garden video.

Enter Video Details

4

Fill details such as:

FieldSample Value
TitleSpice Garden Restaurant
DescriptionBest family dining restaurant in Pune
AudienceNot made for kids

Publish Video

5

  • Set visibility:
    “Public”
    OR
    “Unlisted”

  • Click:
    “Publish”

Task 3:  Create Video Ads Campaign in Google Ads

 Open Google Ads Dashboard

1

  • Login to Google Ads account.

Create New Campaign

2

  • Click:
    “Campaigns”

  • Click blue “+” button.

  • Select:
    “New Campaign”

Select Campaign Objective

3

Choose:

  • Brand Awareness & Reach
    OR

  • Website Traffic

Select Video Campaign

4

  • Choose:
    “Video”

  • Click:
    “Continue”

Task 4: Configure Video Campaign

Enter Campaign Name

1

Enter:

Spice Garden Video Campaign

Select the conversion goal from the list

2

Target Cost Per Action setup  

3

  • Don’t select the Target Cost Per Action setting at the initial stage.

Keep it as it it.

Select the budget and its duration  

4

Set sample budget Rs 500 

setup of customer acquisition cost option

5

At the campaign initial stage don’t setup the customer acquisition cost

  • Keep it as unchecked

Setup of the EU political Ads CTA Examples:

6

Select the No, this campaign doesn't have EU political ads

Setup of the Language and Location

7

  • Choose - Presence: People in or regularly in your included location

In the location select the required location as per your target audience.

  • Ex - Pune, Pimpri Chinchwad etc
  • Location - Hindi, Marathi, English

Other setting setup  

8

Imp note - keep all the remaining stuff as it is as mentioned above

  • Language - Hindi, Marathi or keep as it is

  • Devices - All eligible devices

  • Ad schedule - All Day

  • Third Party Measurement - None

  • Campaign url option - None

  • IP exclusions - No exclusion set

Click on    →  ‘Go to Ad Group’ 

Expected Outcome

After completing this LAB, learners will be able to:

  • Create promotional restaurant videos

  • Use Canva video editor

  • Upload videos to YouTube

  • Create Video Ads Campaigns

  • Configure audience targeting

 

Congratulations!

You have successfully completed the Campaign level setting for the Video Ad LAB for Spice Garden.

In this LAB, you learned how to:

  • Create promotional videos

  • Edit videos using Canva

  • Upload videos to YouTube

  • Configure Google Video Ads Campaigns

This knowledge will help you create engaging video marketing campaigns for businesses.

 

Checkpoint