CDA Report
Surprising Setbacks
Civic Orgs: Charter for Compassion (4,000 invited – 7 show up)
Higher Ed: Purdue University (2,000 invited free of charge – 1 signs up)
Private Sector: Cisco (Green Team / NetAcad)
Key Learnings
Emotional Reality: Online fatigue is all pervasive after the pandemic
Virtual Practice: Participants expect draining non-interactive virtual spaces
Consequence: In large group spaces (work/studies) most participants only show up
for virtual events if they have to
Systemic Changes: most large systems cannot implement a significant change before they have seen proof of concept somewhere else
Inspiration: participants were inspired to engage in virtual events if it was associated with invitations by podcasts we partner with
The Way Forward
Identifying strategic organisations: support organisations that are under pressure to deliver (e.g. Glasswing serving 9M people in next 5 years)
Providing Free Tools: offering them free programs, multimedia and the Webex Events platform to help innovators and to start piloting without friction and hold ups
Supporting their innovators: serving the early adaptors within each organisation
Inspirational Media Partners: partnering with 10 podcasts and Netflix to inspire students to participate in programs
The Way Forward (cont.)
Visible Outcomes: making the specific gains visible for each target group (e.g. teamwork for corporations’ HR departments; Purdue University offering credits; CfC leaders building community around a purposeful cause)
Scaling Hybrid Events: to harness the strengths and tackle the challenges of virtual and face-to-face events (e.g. intercultural Watch Parties)
Impacting Sectors: Purdue University is a leader in the field of global learning and invests into this program (hiring staff) in order to model to the entire sector this methodology solving a major dilemma.