Local SEO for Business

November 2017

Dan Stramer | www.dmdesign.co.il

Photo by Matthew Henry on Unsplash

What?

Local SEO is the display of search results based on your location

 

Examples:

Nearest Thai restaurant

Fix my flat tire

 

Why?

96% of PC owners conduct local searches

 

46% of all Google searches are local

 

64% of local customers use search engines and directories as their main way to find local business.

 

50% of local mobile searchers look for business information (like a company’s address or phone number)

 

A whopping 78% of local mobile searches result in an offline purchase

We really do neEd local seo

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media

Write a clear title for your page including local seo keywords  - City, Neighborhood etc..

Include the targeted keyword in your title. Write an informative description (The first paragraph of your content)

seo titles and meta descriptions

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media

This is the way google gets to know about your business:

  1. Fill out a form.
  2. Google will send a (real) postcard with a PIN number. It will be sent to a physical address to verify it's you.
  3. Confirm the PIN number
  4. Go through every single step: NAP (Name Address, Phone) , photos (inside, outside etc...), hours. Get to 100%
  5. Everything must exactly match to the info on the website.

Google my Business

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media

Once you have setup Google My Business it's very easy to get reviews, just ask!

Ask for a review - give a discount.

  1. 70% of costumers will leave a review when asked (acceptable by google, not by Yelp)
  2. 84% of customers trust reviews.
  3. 90% of consumers read up to 10 reviews.

 

There are also other platforms for reviews (Yelp, Yellow pages, Facebook)

reviews

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media
  1. Good quality content
  2. Optimize each page for a specific term
  3. Good quality images (not stock)
  4. Mobile friendly
  5. Site speed
  6. Good site structure and navigation

 

on page seo

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media

Create content - add a blog (Could be offsite), focusing about your local products and services:

  1. Buyer’s guides
  2. Best practices
  3. Testimonials and case studies
  4. Local tips
  5. Local features
  6. Frequently asked questions
  7. Latest trends

 

Content - Blog

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media

Links from other sites and platforms.

  1. Links from social media.
  2. Links from reviews.
  3. Links from local media and business organizations.
  4. Links from related businesses.

 

We should always keep in mind: 

Local, Local, Local

 

inbound links

How do I do it?

  • SEO Title and Meta Description
  • Google My Business
  • Reviews
  • On Page SEO
  • Content (Blog)
  • Inbound Links
  • Social Media
  1. Create a Facebook *Page* for your business.
  2. Tweet about your business.
  3. Add sharing buttons to your website.
  4. Link from your website to your social platforms and vice versa.
  5. Respond to customers who message you and respond to reviews, good and bad.

 

 

Social Media

What next?

  1. Review current listing on Google.
  2. Setup and complete your Google My Business profile.
  3. Get on social media.
  4. Work on Titles and descriptions - on site SEO.
  5. Ask for reviews from customers.

Photo credit:  Rob Bye on Unsplash

Thank you

  1. https://www.link-assistant.com/news/google-local-3-pack-update.html
  2. https://blog.hubspot.com/marketing/local-seo-stats
  3. https://www.brightlocal.com/about-local-seo/
  4. https://www.google.ca/business/
  5. Photos from Unsplash.com

Links & References