What's the first thing you think of when you see that?
How was Will Smith beautifully eating spaghetti created?
Will Smith eating spaghetti → early video generation attempt
learn patterns from examples & arrange pixels to fit patterns
first big breakthrough: generative adversarial networks (GANs)
artist: creates fake images
critic: distinguishes real and fake images
forces artist to improve until difference is negligible
The HOOK
HOOK IDEA 1
HOOK IDEA 2
HOOK IDEA 3
HOOK IDEA 4
HOOK IDEA 5
HOOK IDEA 6
HOOK IDEA 7
HOOK IDEA 8
HOOK IDEA 9
HOOK IDEA 10
Generate at least 10 possible hooks. You generally don't know what will work until you've exhausted the obvious and started to explore uncharted territory
the hook
scene 1
scene 2
scene 3
scene 4
the takeaway
Veo 3, May 2025