Mapping the System



JASON TOAL - Learning + teaching technology

March 3, 2020

I promote and teach

  • Sketching (art)

  • Visual Thinking (design)

  • StorytellinG,

  • Sketch notes (education)

  • Graphic Facilitation and more.




CHallenge: Submit a visual map of your research

Map the System is a global competition that challenges you to think differently about social and environmental change.

2018: Winners and finalists

2019: Winners and finalists

Map Types: There are manY

  • Diagrams

  • Infographics

  • Posters

  • Comics

  • Presentations


Nielsen Norman Group

World Leaders in Research-Based User Experience

David Grey

Game Storming

How to find the best visual analogy?

Follow there 5 principles:

1. It looks familiar to most of people

2. It has a structure

3. It matches your narrative’s structure

4. It is visible (something that can be seen)

5. It is visual (something that is easy to see)


Visual Analogies

The key to  communicating visually is finding ubiquitous visual symbols that need no verbal explanation.

The work of Edward Tufte

Charles Joseph Minard's Carte Figurative illustrates facts related to French Invasion of Russia1812.






Frenzy Review

  • Enhances memory
  • Improves understanding
  • Fun! 
  • Text, IMAGES, Structure
  • Treatement of words as IMAGES
  • IMAGES are recognizable forms 

What is a 'jam'?

...a process of rapidly brainstorming and prototyping

Icon jam instructions

Number your index cards (#1 - #?)


Wait for prompt


Draw for 30 seconds


Gallery walk

Lets draw!

Lets walk!

Stories in 4 parts

  • 4 panels
  • Yonkomo
  • 4 icons

more to explore

resources and links

storyboard templates



the end