Prime Demo

Prime Demo

2022 October Cycle

Prime: Contact Data Tracks

CAST from Core
Datality from DIME
ME Platform from Mobile

Personalization from Personalization

starring...

Let's see the big picture!

How to move Data

to the Cloud?

Data Reader

Suite

Data Writer

Data Stores

E2E Demo Time!

CAST

Send data from Suite to the Cloud and make it consistent with the source!

Datality

Push massive data into Spanner using Dataflows, make them available for fast lookup

Datality

Store data in an optimal way,
handle deletions.
 

Mobile Engage

Use data for contact resolution

THX

...and we are happy to answer any

questions in the chat!

Prime Goals

Long-term

Suite Contact data is migrated to the Cloud and removed from Suite so that we enable scaling and innovation.

In the cycle

ME customers is migrated to the Cloud, and ME uses the Cloud solution for contact reads.

Personalization is able to use contact data from the Cloud for high-latency use cases, and some traffic is served from the cloud

ME Platform for contact resolution

Only testing &
dark launching

Cycle Value Milestones

Schema and API is defined
Main dependency handled
Client side perf test unblocked

High latency data and API is
ready for end to end testing

MS 1

Schema

API

Perf. Tests

Sample Data

MS 2 Acceptance Criteria

  • At least 1 ME customer migrated to the Cloud and cont. updated ✔️

  • Inconsistencies < 5% ✔️❗

  • Continuous consistency checks ✔️

  • ME dark launching ✔️

MS 2

In August

Finalized import

C. Changes to Spanner

Migrate some customers

ME usecase

Consistency

Cycle Value Milestones

Schema and API is defined
Main dependency handled
Client side perf test unblocked

High latency data and API is
ready for end to end testing

High latency data and API
is ready for production

Risk around proxying traffic are
eliminated for the low latency timeline

Low latency data is
ready for production

MS 1

MS 2

MS 3

MS 4

MS 5

Schema

API

Perf. Tests

Sample Data

No commitment under this line

Finalized import

C. Changes to Spanner

Migrate some customers

ME usecase

GDPR

Monitoring

ME release

Flippable Router 

Scaling

Minimal latency proxy

Contact Writer

Consistency

In August

In September

In Oct.

Consistency

Cycle Value Milestones

High latency data and API is
ready for end to end testing

High latency data and API
is ready for production

MS 2

MS 3

Finalized import

C. Changes to Spanner

Migrate some customers

ME usecase

GDPR

Monitoring

ME release

Scaling

Consistency

In August

In September

Consistency

MS 3 Acceptance Criteria

  • Solution is GDPR compliant

  • Have all ME data in the cloud and release the solution for all their customers

  • Inconsistency rate is max. 5%/2 wks

  • ME Inconsistency rate is max. 1%/2 wks

  • Solution components are production ready

Until 11 Oct.

CAST

Consistency

ME Release

CAST

Consistency

DATALITY

GDPR

ME Release

Scaling

Scaling