Importance and Function of digipaks to the music industry

Examples of different digipaks

Functions

• Main purpose is to promote the artist 
• The digipak reveals a hint or clue as to what the theme or genre of the song is
• The digipak is a form of marketing the artist
• Some digipaks are used to interact with the fans
• Finally the artist can sell their products at high prices to make profit.  

Importance​

The album cover is need in order to attract the audience and it supports the display in stores.   

To summarise this, the digipaks are beneficial to music industries as they are expensive to make therefore they will be sold at a higher price, increasing their earnings. So digipaks are both the art for fans to admire and a use of revenue for music industries.