Digital Media I

Hybrid Techniques

62-122 F'18

Hybrid Processes

Hybrid process could be a combination of:

• Digital and analog media
• Vector and raster based media
• Two and three dimensional media
• Static and dynamic media
• Audio and video media
• Social and tactical media
• Augmented and virtual media
• and many more...

Why Hybrid?

• All an effort towards impactful and efficient communication of architectural design strategy and intent by deliberately utilizing and versatilely exhausting all types of media.
• Architects must become versatile in using media to be professionally competitive and relevant in the real world.
• The tools and media types architects use ultimately impacts the quality of the design.
• Can be as simple or complex as necessary.
• Could be considered a form of innovation in architectural design practice.

Let's shift (conceptually) into a higher gear.

 

This means the onus of technically learning the workflows and how to use the tools is increasingly on you.

 

Use the internet, software documentations, Google, Lynda.

 

Be resourceful.

Let's get real.

Hybrid workflows are not about fetishizing new/novel techniques.

Hybrid workflows are process-intensive and intentional.
(They are mental processes that take time and thinking)

Start developing your own Hybrid sensibilities.

Find precedents of Hybrid sensibilities to be inspired by.