Influence is Not Only About Likes
How I used WordPress to change laws and (maybe) save lives
Élise Desaulniers
@edesaulniers
What do a pig and a couch have in common? Until recently, according to the Quebec civil code, they were both considered to be movable property. From a legal standpoint, animals had the same rights as a pair of shoes. This opened the door to inhumane practices ranging from abandonment to cock fighting.
We created a a bilingual site
with a free theme, Polylang and
Participant Database.
More than 30 celebrities have signed the manifesto. Our first PR wave was about this endorsement.
We collected 5 000 signatures in the first hours and we were featured on prime time television.
Our host panicked.
What could we do next ?
What can we do next?
Where to start?
@edesaulniers