INTRODUCTION
RightNow Inbound Marketing was established in 2014. The company was formed as a result of a seachange in digital marketing.
The internet changed the marketing game as entrepreneurs saw the need to update business branding efforts to better mesh with this emerging technology and
consumers' reactions to it.
After all, consumers now want to be spoken to, not marketed at.
With the internet, it became clear that the way to score customers was to provide the smoothest and frictionless user experience.
Both principles of RightNow have extensive backgrounds with both digital and traditional marketing dating back to the early 90s.
MEET THE TEAM
Jim Faulknor- Co-Founder
Paul Walsh- Co-Founder
Jennifer O'Keefe
Graphic Designer
Alex Vaughn
Search Specialist
Liz Boris
Art Director
Damien Avilies
Senior Web Developer
Mike Certoma
Web Developer
Beth Granger
Social Specialist
WHAT WE DO
BRANDING
A company’s core values, mission,
messaging, and history frame how a brand
will be communicated through logos,
fonts, colors, and collateral.
INBOUND MARKETING
Inbound marketing is the process of getting your buyers to find you organically via search engine optimization (SEO), pay per click (PPC) advertising, inbound links, social media, and killer content.
WEB DESIGN
Site design can immediately influence whether a prospect stays at your website or clicks the back button. Our goal is to draw your prospect in, engage them, and convert them into a lead.
SEARCH
SEO is all about making sure your content will be found through natural – or unpaid – search results. It’s part science and part art.
VIDEO
A company’s core values, mission,
messaging, and history frame how a brand
will be communicated through logos,
fonts, colors, and collateral.
SOCIAL
Target potential buyers by geography, industry, title and many other firmographic and demographic criteria on today's platfoms.
WHAT WE SOLVE
NO SOCIAL PRESCENCE
We have worked with dozens of startups, non-profits and B2B clients to begin building social media from the ground up
We perceive SEO as a natural evolution for a well-constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner, showing the search engines that your site is the absolute best answer to queries related to your products and services.
AUDIENCE TARGETING
We place your message in front of potential customers where they spend time online, utilizing targeting segments such as demographic information, website category, browsing behavior, and search habits.
NOT ENOUGH WEB TRAFFIC
EMAIL MARKETING
Reach an extremely niche, highly targeted audience right in their inbox with our permission-based, targeted email marketing campaigns
STREAMING TV
Layer targeting data sets over connected TV such as gender, age, income, location, hobbies and lifestyle interests plus geolocation. We work with you to identify the appropriate targeting, messaging, and timing of your video campaign to help reach your marketing goals.
PAID SEARCH
Showing at the top of search result pages increases your odds of being chosen over your competitors. A paid search program will give you an expedited return esspecially when combined with an organic effort.
WHO WE SERVE
NON PROFITS
• Boys & Girls Club of America
• CASA (Court Appointed Special Advocates)
• Long Island Alzheimer's and Dementia Center
ENGINEERING
• GSE Dynamics
• Applied Technologies of New York
MANUFACTURING
• Frank Lowe Rubber & Gasket
• AAA Polymer
LOGISTICS & TRANSPORTATION
• TransAudit Global Expense Recovery
• Ontrack Transportation
MEDICAL
• Accutome Surgical
• Keeler Ophthalmic
LEGAL
• Cona Elder Law
• Certilman Balin Environmental Law
OUR MISSION
BUILDING RELATIONSHIPS
Our promise is to develop a relationship and dig deep into the soul of your company and extract enough information so we can embody your brand, understand your personas, reach your audience and build trust on your behalf.
Our promise is to be there for you so that your brand can be there for your customers
whenever, wherever they need you.
OUR MISSION
WHAT SETS US APART?
A TEAM OF WILDLY ENTHUSIASTIC MARKETERS
A group that's dying to make an impression
COLLABORATIVE STRATEGIES
We work with our clients to develop customized marketing strategies, test and optimize them along the way
TRACKING & ATTRIBUTION
If it can't be measured it cant be improved. We make tracking our efforts and proving ROI a top priority