I am a multidisciplinary
I AM SOCIAL + DESIGN GROWTH + CONTENT MANAGER.
LOVER OF SCIENCE FICTION, TECHNOLOGY, AND A SOCIAL-SAVVY.
I SHARE SOME OF MY WORK ON MY WEBSITE, MADEIT.SOCIAL
Digital Content Creator
I am a publicist, a self-taught person who has experienced the stage of results and creativity. If I can define myself, it would be as a digital person; I am digital—I live digitally.
Ideas MCW Comunicación S.A.
CREATIVO COPYWRITER / PASANTÍA
Buen Puerto
IDEA
CONCEPT
BUEN PUERTO
REPEAT
RESEARCH
Buen Puerto is a work process whose objective is to go further to take the brand to a safe zone. More than a good idea, it is the simplicity of a good concept. I use methodologies such as Design Thinking, Storytelling, and more.
Conceived as part of my personal brand, it has become the motivation for my workflow and a professional framework.
PROFESSIONAL
EXPERIENCE
Let's collaborate on:
- Copywriting
- Content creation
- Video editing and recording
- Graphic design
- Community management
- Social Media management
Looking forward to working together!
Let's create something amazing together!
- Copywriting
- Content creation
- Graphic design
- Branding
- Digital Strategy
Freelancer
at Made It Social
MAR. 2017 - PRESENT
Social Media Coordinator
at Gessa SRL
- Oversaw Paid Media Strategies and Content Creation.
- Spearheaded social media campaigns for brands including Delimart, Liborio, Sbarro, Pharmacy Market, Zomera, Crown / Mega Wine & Spirits.
- Coordinated efforts to enhance brand visibility and foster engagement.
- Managed advertising budgets totaling $18,000 monthly.
JUL. 2023 - PRESENT
Social Media Manager
at The Creators Studio
- Project management with Asana.
- Leading social media efforts for The Content Creators.
- Social media strategy for brands such as Peninsula Papagayo, Reserva Conchal, W Residences, Freddo, etc.
DEC. 2022 - JUN 2023
- Copywriting and content creation.
- Video editing and recording.
- Digital graphic design.
- Community management.
Design & Content Creation
at Clicker Digital
MAY. 2021 - DEC. 2022
- Copywriting and content creation.
- Event coverage.
- Digital graphic design.
- Community management.
Community Manager
at Grupo Latino de Radio (GLR)
FEB. 2018 - DIC. 2018
Social Media Manager
at Multimedios (GLR)
- Copywriting and content creativity.
- Video editing and recording.
- Web content writing.
- Event coverage.
- Community management.
- Digital graphic design.
- Launching digital products such as podcasts, informative capsules, and live events.
- Organizing virtual interviews with artists.
JAN. 2018 - APR. 2021
Digital Strategist
at Grupo Estratégico Ingeniosos
- Copywriting and content creativity.
- Community management.
- Digital graphic design.
- Digital strategy.
JUN. 2017 - JAN. 2018
Design & Digital Strategist at
Bran Equity
- Copywriting and content creativity.
- Digital graphic design.
- Community management.
Design & Community Manager at Grupo Irazú
- Copywriting and content creativity.
- Digital graphic design.
- Community management.
- SEO / SEM
FEB. 2017 - JUN. 2017
MAR. 2016 - JAN. 2017
- Copywriting and content creativity.
- Digital interface design for apps.
- Website design and prototyping.
- Digital graphic design.
- Digital advertising.
UI Designer & Social Media
at COINCA Telemáticas
MAY. 2013 - MAR. 2015
Email Marketing Executive at Noosphera
- Email Marketing Campaigns on ExactTarget platform.
- Email Marketing Campaigns on Volution platform.
- Design and assembly of emails.
JUN. 2011 - JUL. 2012
Graphic Design at Asociación Nacional Protectora de Animales
- Copywriting and creativity for advertising pieces.
- Assisting the Creative Director.
Copywriter Junior at Ideas MCW comunicación S.A
- Copywriting and creativity for pieces for the dog festival.
- Spay/neuter campaign "Podrían ser más..."
INTERNSHIP. MAY. 2010 - AUG. 2012
INTERNSHIP. JAN. 2009 - JUL. 2009
IG: 4K - 2023
THE MANAGEMENT AND CREATION OF CONTENT FOR SOCIAL NETWORKS INCLUDES:
FACEBOOK • INSTAGRAM • TWITTER • TIKTOK • ETC
IG: 9.4K- 2023
IG: 1.5K - 2023
IG: 2.4K - 2023
FB: 20k - 2023
IG: 13K - 2023
IG: 17.4K- 2022
IG: 500 - 2023
FB: 33K - 2023
FB: 7K - 2023
FB: 12k - 2023
FB: 17K - 2023
IG: 330 - 2022
THE MANAGEMENT AND CREATION OF CONTENT FOR SOCIAL NETWORKS INCLUDES:
FACEBOOK • INSTAGRAM • TWITTER • TIKTOK • ETC
IG: 634- 2022
FB: 13K - 2022
FB: 62K - 2022
FB: 15K - 2022
FB: 5K - 2022
IG: 634- 2022
FB: 900K - 2021
FB: 110K - 2021
FB: 330 - 2022
FB: 83K - 2018
FB: 55K - 2017
FB: 43K - 2017
FB: 29K - 2017
FB: 17K - 2017
FB: 8.5K - 2017
FB: 2.5K - 2017
FB: 550 - 2018
FB: 14.8K - 2018
FB: 97K - 2018
FB: 208K - 2018
FB: 250K - 2018
THE MANAGEMENT AND CREATION OF CONTENT FOR SOCIAL NETWORKS INCLUDES:
FACEBOOK • INSTAGRAM • TWITTER • TIKTOK • ETC
FB: 45K - 2015
FB: 4K - 2015
FB: 8.5K - 2015
FB: 53K - 2013
FB: 15K - 2011
FB: 30K - 2011
FB: 3K - 2011
FB: 9K - 2011
EXPERIENCE IN MULTIPLE INDUSTRIES NATIONWIDE • REGIONAL • INTERNATIONAL
FB: 3K - 2011
FB: 5.6K - 2017
FB: 2.6K - 2016
FB: 3K - 2017
DESIGN CASES
OUTSTANDING CASES
Content Creator
ROLE: CAMERAMAN / EDITOR / CONTENT CREATOR
Featured
Challenges
-
The brand was losing freshness due to continuous changes.
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There was no synergy between what was happening on-air and on social media.
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No alternative social media platforms.
Results
MORE
An irreverent brand personality, playful and trendy content, resulted in higher engagement compared to local and international competition.
LOS40 became the leading radio station in Costa Rica for social media interaction and followers, distinguished by timely comments and swift responses to inbox inquiries.
The brand was characterized by its level of interaction and comebacks to "troll" comments, which greatly pleased followers.
Mom, I can do Reels!
ROLE: CAMERAMAN / EDITOR / CONTENT CREATOR
Featured
Content loved by thousands
I was a content creator for one of the most important youth radio stations in the country. Detecting opportunities and taking advantage of them was key to making the content made viral.
Camilo, a trending artist, used one of my videos on his Instagram, exposing the brand (LOS40 104.3 FM) to his fans.
Featured
ROLE: CAMERAMAN / CONTENT CREATOR / SOCIAL MEDIA MANAGER
Curated content... but viral
ROLE: CAMERAMAN / EDITOR / CONTENT CREATOR
Featured
I was a content creator for one of the most important youth radio stations in the country. Detecting opportunities and taking advantage of them was key to making the content.
Curating content with the potential to go viral was one of my strengths.
Content consumed
by thousands
I authored hundreds of news articles on current events and topics of public interest. These articles catered to diverse readerships, utilized varying tones, and were managed across different content management systems (CMS).
I initiated "Nueva Música de Viernes" at LOS40, a series of radio and social media capsules that were monetized and included both video and reading material.
Featured
ROLE: DESIGN / CONTENT CREATOR / SOCIAL MEDIA MANAGER
Challenges
-
Decrease in organic reach due to Facebook algorithms.
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Insufficient branding efforts, leading to a confusing brand definition.
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Lack of brand personality on social media platforms.
Results
MORE
The formula of playful and shared content gives the brand a personality and greater dynamism compared to local competition.
Original and closer interaction. Comments with the right timing and timely solutions to the inbox.
The brand was characterized by its level of interaction and its comebacks to "troll" comments, something that greatly pleased the followers.
Interaction | Comebacks
Responses to comments are natural and timely in the face of trolling attempts. Always based on an insight of the brand.
Digital Content
Interaction that generates more engagement.
Let's engage!
Thanks to UGC initiatives such as "Send Your Photo", users increasingly identify with the brand and the fanpage, while the brand continues to steer creativity.
ROLE: COMMUNITY MANAGER / DIGITAL CREATIVE
Digital Content
Organic content is the key!
Content and captions ready to generate engegement.
ROLE: COMMUNITY MANAGER / DIGITAL CREATIVE
Digital Content
Organic content is the key!
Content and captions ready to generate engegement.
Digital Content
The secret weapon is timing
Time is a tool when you know how to leverage it. Publishing content for special dates or moments can be advantageous, utilizing some of the brand's insights.
Seizing opportunities that others don't see is also strategy.
Digital Content
Anything Can Be Content
Taking advantage of opportunities that others do not see is also a strategy. Be informed of trends that allow you to create fresh content.
Digital Content
Challenges
-
Low number of followers and no engagement.
-
Insufficient branding efforts, leading to a confusing brand definition.
-
Improved audience interaction and content visibility.
Results
MORE
Increase in engagement and inquiries to the fan page.
Enhancing the fan page activity led to a significant rise in leads generated through Facebook, showcasing the platform's potential for boosting product inquiries and sales conversions.
The number of followers increased at least fivefold organically.
Creativity + Design + Strategy
Creation of digital content from start to finish. I can work alone or in a group.
Digital Content
ROLE: DESIGN / COMMUNITY MANAGER
Thanks to scheduling, material is published with more anticipation than the competition.
Weather forecasts and schedules help to create seasonal content.
Digital Content
ROLE: DESIGN / COMMUNITY MANAGER
The secret weapon is timing
Let's play! - Ludic content
People do not live to see advertising, the key is to make advertising non-advertising.
Viralization focuses on fun and engaging content. Guideline/Boost cost: $6.
Digital Content
ROLE: DESIGNER / COMMUNITY MANAGER
Responsibilities
-
E-commerce maintenance
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Development of emailing with ExactTarget (Salesforce)
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Run email marketing campaigns
Results
Coding of newsletter templates with HTML and CSS.
Creativity and design principles around email marketing.
Outstanding campaigns at headquarters.
Email is not Dead
Featured
ROLE: CODER / DESIGN
Email is not Dead
Featured
ROLE: CODER / DESIGN
I was responsible for designing the initial templates of the acclaimed promotional emailing program, Yuplon Premios.
Challenges
-
A fanbase of only 2500 followers.
-
Increase in engagement and content quality.
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Improvement in the number of app downloads.
Results
MORE
More than 53.000 new followers in two years.
I develop and execute paid and organic strategies.
The content was more visually appealing to our audience.
Engagement increases by up to 4%. Higher lead capture.
Up to 120 new daily app downloads. More than 10,000 app downloads on PlayStore and AppStore.
Opportunities
Effective use of timing to enhance engagement and generate leads through social media.
Featured
Challenges
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Need for a database of potential clients.
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Promote the new Lacoste L12L12 fragrance.
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Increase in sales.
Results
The "Tu Bandera Lacoste" campaign achieved a database of over 1.300 profiled individuals in one month organically.
Shared content generated a large amount of buzz without relying on a database or brand followers.
The campaign was highlighted by the regional headquarters for its effectiveness. It achieved a great return on investment.
360ºcampaigns
How to utilize social media to increase visibility and engagement without actively participating in social media platforms?
Featured
Facebook App
Buzz!
CAPTURING
COMMUNICATION
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VIRALIZATION
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CONTACT
JERMAINE
MILLER
PORTFOLIO:
MOVILE
(506)-6435-9494
JERMAINE.MILLER.CR@GMAIL.COM