I am a multidisciplinary

Digital Content Creator

I am a publicist, a self-taught person who has experienced the stage of results and creativity. If I can define myself, it would be as a digital person; I am digital—I live digitally.

Ideas MCW Comunicación S.A.

CREATIVO COPYWRITER / PASANTÍA

Buen Puerto

IDEA

CONCEPT

BUEN PUERTO

REPEAT

RESEARCH

Buen Puerto is a work process whose objective is to go further to take the brand to a safe zone. More than a good idea, it is the simplicity of a good concept. I use methodologies such as Design Thinking, Storytelling, and more.

Conceived as part of my personal brand, it has become the motivation for my workflow and a professional framework.

PROFESSIONAL

EXPERIENCE

Let's collaborate on:

Copywriting
Content creation
Video editing and recording
Graphic design
Community management
Social Media management

Looking forward to working together!

Let's create something amazing together!

Copywriting
Content creation
Graphic design
Branding
Digital Strategy

Freelancer

at Made It Social

MAR. 2017 - PRESENT

Social Media Coordinator

at Gessa SRL

Oversaw Paid Media Strategies and Content Creation.
Spearheaded social media campaigns for brands including Delimart, Liborio, Sbarro, Pharmacy Market, Zomera, Crown / Mega Wine & Spirits.
Coordinated efforts to enhance brand visibility and foster engagement.
Managed advertising budgets totaling $18,000 monthly.

JUL. 2023 - PRESENT

Social Media Manager

at The Creators Studio

Project management with Asana.
Leading social media efforts for The Content Creators.
Social media strategy for brands such as Peninsula Papagayo, Reserva Conchal, W Residences, Freddo, etc.

DEC. 2022 - JUN 2023

Copywriting and content creation.
Video editing and recording.
Digital graphic design.
Community management.

Design & Content Creation

at Clicker Digital

MAY. 2021 - DEC. 2022

Copywriting and content creation.
Event coverage.
Digital graphic design.
Community management.

Community Manager

at Grupo Latino de Radio (GLR)

FEB. 2018 - DIC. 2018

Social Media Manager

at Multimedios (GLR)

Copywriting and content creativity.
Video editing and recording.
Web content writing.
Event coverage.
Community management.
Digital graphic design.
Launching digital products such as podcasts, informative capsules, and live events.
Organizing virtual interviews with artists.

JAN. 2018 - APR. 2021

Digital Strategist

at Grupo Estratégico Ingeniosos

Copywriting and content creativity.
Community management.
Digital graphic design.
Digital strategy.

JUN. 2017 - JAN. 2018

Design & Digital Strategist at

Bran Equity

Copywriting and content creativity.
Digital graphic design.
Community management.

Design & Community Manager at Grupo Irazú

Copywriting and content creativity.
Digital graphic design.
Community management.
SEO / SEM

FEB. 2017 - JUN. 2017

MAR. 2016 - JAN. 2017

Copywriting and content creativity.
Digital interface design for apps.
Website design and prototyping.
Digital graphic design.
Digital advertising.

UI Designer & Social Media

at COINCA Telemáticas

MAY. 2013 - MAR. 2015

Email Marketing Executive at Noosphera

Email Marketing Campaigns on ExactTarget platform.
Email Marketing Campaigns on Volution platform.
Design and assembly of emails.

JUN. 2011 - JUL. 2012

Graphic Design at Asociación Nacional Protectora de Animales

Copywriting and creativity for advertising pieces.
Assisting the Creative Director.

Copywriter Junior at Ideas MCW comunicación S.A

Copywriting and creativity for pieces for the dog festival.
Spay/neuter campaign "Podrían ser más..."

INTERNSHIP. MAY. 2010 - AUG. 2012

INTERNSHIP. JAN. 2009 - JUL. 2009

IG: 4K - 2023

THE MANAGEMENT AND CREATION OF CONTENT FOR SOCIAL NETWORKS INCLUDES:

FACEBOOK • INSTAGRAM • TWITTER • TIKTOK • ETC

IG: 9.4K- 2023

IG: 1.5K - 2023

IG: 2.4K - 2023

FB: 20k - 2023

IG: 13K - 2023

IG: 17.4K- 2022

IG: 500 - 2023

FB: 33K - 2023

FB: 7K - 2023

FB: 12k - 2023

FB: 17K - 2023

IG: 330 - 2022

THE MANAGEMENT AND CREATION OF CONTENT FOR SOCIAL NETWORKS INCLUDES:

FACEBOOK • INSTAGRAM • TWITTER • TIKTOK • ETC

IG: 634- 2022

FB: 13K - 2022

FB: 62K - 2022

FB: 15K - 2022

FB: 5K - 2022

IG: 634- 2022

FB: 900K - 2021

FB: 110K - 2021

FB: 330 - 2022

FB: 83K - 2018

FB: 55K - 2017

FB: 43K - 2017

FB: 29K - 2017

FB: 17K - 2017

FB: 8.5K - 2017

FB: 2.5K - 2017

FB: 550 - 2018

FB: 14.8K - 2018

FB: 97K - 2018

FB: 208K - 2018

FB: 250K - 2018

THE MANAGEMENT AND CREATION OF CONTENT FOR SOCIAL NETWORKS INCLUDES:

FACEBOOK • INSTAGRAM • TWITTER • TIKTOK • ETC

FB: 45K - 2015

FB: 4K - 2015

FB: 8.5K - 2015

FB: 53K - 2013

FB: 15K - 2011

FB: 30K - 2011

FB: 3K - 2011

FB: 9K - 2011

EXPERIENCE IN MULTIPLE INDUSTRIES NATIONWIDE • REGIONAL • INTERNATIONAL

FB: 3K - 2011

FB: 5.6K - 2017

FB: 2.6K - 2016

FB: 3K - 2017

DESIGN CASES

UI DESIGN

LABEL DESIGN

DESIGN AND COPY

PHOTO, DESIGN AND COPY

LOGO DESIGN

OUTSTANDING CASES

Content Creator

ROLE: CAMERAMAN / EDITOR / CONTENT CREATOR

Featured

Challenges

The brand was losing freshness due to continuous changes.
There was no synergy between what was happening on-air and on social media.
No alternative social media platforms.

Results

An irreverent brand personality, playful and trendy content, resulted in higher engagement compared to local and international competition.

LOS40 became the leading radio station in Costa Rica for social media interaction and followers, distinguished by timely comments and swift responses to inbox inquiries.

The brand was characterized by its level of interaction and comebacks to "troll" comments, which greatly pleased followers.

Mom, I can do Reels!

ROLE: CAMERAMAN / EDITOR / CONTENT CREATOR

Featured

Content loved by thousands

I was a content creator for one of the most important youth radio stations in the country. Detecting opportunities and taking advantage of them was key to making the content made viral.

Camilo, a trending artist, used one of my videos on his Instagram, exposing the brand (LOS40 104.3 FM) to his fans.

Featured

ROLE: CAMERAMAN / CONTENT CREATOR / SOCIAL MEDIA MANAGER

Curated content... but viral

ROLE: CAMERAMAN / EDITOR / CONTENT CREATOR

Featured

I was a content creator for one of the most important youth radio stations in the country. Detecting opportunities and taking advantage of them was key to making the content.

Curating content with the potential to go viral was one of my strengths.

Content consumed

by thousands

I authored hundreds of news articles on current events and topics of public interest. These articles catered to diverse readerships, utilized varying tones, and were managed across different content management systems (CMS).

I initiated "Nueva Música de Viernes" at LOS40, a series of radio and social media capsules that were monetized and included both video and reading material.

Featured

ROLE: DESIGN / CONTENT CREATOR / SOCIAL MEDIA MANAGER

Challenges

Decrease in organic reach due to Facebook algorithms.
Insufficient branding efforts, leading to a confusing brand definition.
Lack of brand personality on social media platforms.

Results

The formula of playful and shared content gives the brand a personality and greater dynamism compared to local competition.

Original and closer interaction. Comments with the right timing and timely solutions to the inbox.

The brand was characterized by its level of interaction and its comebacks to "troll" comments, something that greatly pleased the followers.

Interaction | Comebacks

Responses to comments are natural and timely in the face of trolling attempts. Always based on an insight of the brand.

Digital Content

Interaction that generates more engagement.

Let's engage!

Thanks to UGC initiatives such as "Send Your Photo", users increasingly identify with the brand and the fanpage, while the brand continues to steer creativity.

ROLE: COMMUNITY MANAGER / DIGITAL CREATIVE

Digital Content

Organic content is the key!

Content and captions ready to generate engegement.

ROLE: COMMUNITY MANAGER / DIGITAL CREATIVE

Digital Content

Organic content is the key!

Content and captions ready to generate engegement.

Digital Content

The secret weapon is timing

Time is a tool when you know how to leverage it. Publishing content for special dates or moments can be advantageous, utilizing some of the brand's insights.