Coko and Cabbages



  • NZer (now in SF)
  • starter of things including - FLOSS Manuals, Booktype, BookJS, Coko (coFounder), Book Sprints, Cabbage Tree Method and more
  • Shuttleworth Fellow
  • Ex Artist and stuff



  • Solving scholarly publishing problems with open source
  • Building good faith networks
  • Building infrastructure eg: PubSweet, INK, Editoria, XSweet

Itch to Scratch

Itch to Scratch

  • Eric Raymond
  • Cathedral and the Bazaar

What does it solve?


Developer Tools

x  User-facing solutions


Itch to Scratch

The fact that it is your itch is important

Itch to Scratch

Knowing your itch gives you insights and motivations. It is a qualitative and experiential differentiator. But important.

Itch to Scratch

If we want to 'solve the users problem (itch)' they must be central to designing the solution.

Itch to Scratch

Design First.

Design with the User.

Cabbage Tree Method

Facilitated Design

Iterative DesignBuild Sessions

Cabbage Tree Flow