Call to Action
Proposta Única de Valor
Qual é o valor entregue por eles?
Proposta ÚNICA de Valor (PUV)
"Unique Value Proposition: Why you are different and worth buying getting attention."
Proposta ÚNICA de Valor (PUV)
- Be different, but make sure your difference matters.
- Target early adopters.
- Focus on finished story benefits.
- Pick your words carefully and own them.
- Answer: what, who, and why.
- Study other good UVPs.
- Create a high-concept pitch.
Dicas
Exercício - Proposta de Valor
"Desenvolvemos cenários inovadores de aprendizagem baseados em gamificação e jogos digitais que aumentam o engajamento e melhoram o desempenho dos aprendizes e educadores."
- Be different, but make sure your difference matters.
- Target early adopters.
- Focus on finished story benefits.
- Pick your words carefully and own them.
- Answer: what, who, and why.
- Study other good UVPs.
- Create a high-concept pitch.